Tool Recommendations


Tool Recommendations

My go-to tool stack I’ve used to generate case-study worthy results in 60+ growth campaigns for startups and businesses.

"The only tools I recommend are the tools I use regularly for me and my clients."
Rishabh Dev - Mapplinks
Rishabh Dev

My Recommendations


  • What is it best for?
    It doesn’t stop at Email Marketing. The tool helps your business grow, featuring Email Segmentation, Automation Goals, Site Tracking, Advanced Reporting, Training and Support and more.
  • How we use ActiveCampaign?
    ActiveCampaign is the only email marketing tool that Mapplinks uses at the moment. We are having great experience working with it. Our email automation, email campaigns are in good hands.
  • Why we use it?
    ActiveCampaign is my best recommendation for email marketing for non e-commerce businesses. One-on-one training, free migration, and a helping hand whenever you need it.


  • What is it best for?
    Klaviyo is the best email marketing platform for e-commerce. Listen, analyze, and act on your customer data. It integrates with major e-commerce platforms and is super-powered with relevant features.
  • How do we use Klaviyo?
    Read the guide here!
  • Why we use it?
    There is no better tool for e-commerce email marketing than Klaviyo. The tool has been helping us to build a $1,000,000 business case study. Watch the full video on our Instagram @mapplinksacademy


  • What is it best for?
    It’s no debate that Shopify is the most robust and easy-to-use eCommerce platform. It also features the most scalability as it integrates with almost every other app, most recently Facebook shops and Instagram shops. Such partnerships establish Shopify as the only long-term eCommerce platform even as the trends in the eCommerce industry change and user behavior shifts.
  • How do we use Shopify? Read the guide here!
  • Why we use it?
    The number one tool in the market when it comes to build an online store. 24/7 support. Easy to set you up and running. Add features and functionality to your business with 4,100+ apps that integrate directly with Shopify.


  • What is it best for?
    SEMrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Trusted by over 3,000,000 marketing professionals, SEMrush provides insights and solutions for companies in any industry to build, manage, and measure campaigns across all marketing channels.
  • How do we use SEMrush? Read the guide here!
  • Why we use it?
    SEMRush is a collection of multiple tools in one. I consider SEMRush as my go-to tool not just for eCommerce businesses but for all my clients across industries.


  • What is it best for?
    ClickUp is the best all-in-one tool for Project Management, Team Management, and Task Management. It replaces a lot of other tools like Trello, Asana, Todoist, Google Docs, Time Tracking tools, and more!
  • How do we use ClickUp?
    We manage all client projects, team tasks, content calendars and even growth marketing experiments. It’s so modular and customizable!
  • Why we use it?
    One app to replace all your work in one place: Tasks, docs, chat, goals, & more. You know what everyone in your team is working on and what to do next. It’s great to visualise growth marketing ideas and track their execution as well. ClickUp does update their new features regularly to make the app better and better.


  • What is it best for?
    Dynalist is the best minimal tool for Project Documentation, Strategy Documentation, Making Study Notes, and even Task Management.
  • How do we use Dynalist?
    We document all our growth marketing experiments for our clients and internal use. Almost everything can be documented by Dynalist with no complicated formats needed.
  • Why we use it?
    Clean and easy-to-use tool for note-taking, course/plan outlining. One app to replace all your work in one place: Tasks, docs, chat, goals, & more.

Other Tools

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