What is Shopify Plus? Shopify Plus Pricing in 2024


Running a booming online store?

Shopify is a titan in the world of ecommerce,  but for businesses that have scaled beyond the basic plans, there’s Shopify Plus. 

Shopify Plus is built for businesses ready to blast off.  Including features to handle a sales explosion, support to keep things smooth, and the power to customize your store exactly how you want.

Whether you’re a fast-growing startup or a well-established brand, Shopify Plus can be the engine that drives your success.

What Makes Shopify Plus Different?

Here’s a glimpse into what sets Shopify Plus apart:

  • Scalability: It boasts the infrastructure to handle massive traffic surges and product volumes. Need to manage millions of SKUs? No problem.
  • Advanced Features: Unlock a treasure trove of functionalities like wholesale channel management, custom storefront development, and robust data analytics to gain deeper customer insights.
  • Dedicated Support: The merchants get prioritized access to a team of specialists for 24/7 support, ensuring your business never misses a beat.
  • Flexibility: It integrates seamlessly with a wide range of third-party apps and tools, allowing you to customize your store exactly how you need it.
shopify plus

How much does Shopify Plus cost in 2024?

Shopify as a whole is very transparent about its pricing options, and while Shopify Plus’s setup seems a little more complex than the lower-level plans at first look, it’s quite straightforward in the end. Let’s take a look at the setup.

The Shopify Plus plan starts at a flat rate of $2,000/month for all stores, and it’s good to note that most merchants will fall into this pricing category. Now, once your store makes over $800,000 monthly revenue (and is, thus, considered a much higher-volume store), you will be switched over to a revenue-based payment amount, equal to 0.25% of your monthly revenue.

The good news: this fee will NEVER surpass $40,000 per month or $480,000 per year.

If you’re asking why there’s a staggered pricing structure for this plan – the logic behind this setup is simple: more visitors (and more orders) are expected to require more support and server resources. A chat with a Shopify Plus expert will give you the precise payment amount for your store, but here are some figures for a quick comparison:

If your store makes anywhere under $800,000 per month, you’ll pay the flat $2,000/month fee. If your store makes $1M per month, you’ll pay $2,500 monthlyOnly if your store makes $16M+ per month, you’ll pay the maximum fee of $40,000/m.

Shopify Plus Transaction Fees

Shopify Plus uses a custom pricing model based on your business’s specific needs.  Unlike the standard Shopify plans with set fees, Shopify Plus tailors the cost to factors like your monthly sales volume, desired features (advanced support, app integrations), and the complexity of your store setup.

This approach ensures you only pay for what you use. While there’s a base monthly fee, the elimination of transaction fees often seen in lower-tier plans can result in significant cost savings, especially for high-volume businesses.  Think of it as an investment that allows you to keep more of your hard-earned profits. You’ll pay a higher monthly fee with Shopify Plus, but you’ll keep more of the money you make from each sale. 

App Fees

One of the biggest advantages of Shopify Plus is its vast app marketplace. These aren’t your average apps; they’re curated specifically for high-growth businesses on Shopify Plus. The cost of these apps varies depending on the features offered and the level of support provided. 

Some basic apps might start at a few dollars per month, while more comprehensive solutions with advanced features can reach closer to $1,000 per month.

You can choose individual apps to address specific needs or build a customized suite of tools that perfectly complements your business strategy

What are the differences between Shopify and Shopify Plus?

Shopify offers tiered pricing plans to cater to businesses of all sizes. The Basic Shopify ($39/month), Shopify ($105/month), and Advanced Shopify ($399/month) plans provide a solid foundation for managing your store, with increasing benefits like lower transaction fees and more staff accounts as you move up in tiers.

These plans are perfect for getting started or growing your business.  They offer everything you need to sell online and in-person, manage your inventory, and gain valuable insights through analytics.

Shopify Plus PLUS ($2,000+/m) , designed for high-volume businesses, takes things a step further. It provides a more robust and customizable platform that can handle massive traffic surges. Plus, you get access to advanced features like exclusive apps, dedicated support, and in-depth analytics to optimize your sales strategy.

Is Shopify Plus Right for You?

Consider Shopify Plus if you’re experiencing significant growth or have  ambitious plans for the future. Here are some signs:

  • Your current ecommerce platform struggles to handle your sales volume.
  • You require advanced features for B2B operations or a high degree of customization.
  • You crave in-depth data and analytics to optimize your marketing strategies.
  • Dedicated 24/7 support is crucial for your business continuity.

Shopify Plus empowers you to take your ecommerce journey to the next level. With its robust feature set, scalability, and dedicated support, it can be the game-changer your high-growth 

By offering a scalable solution, transparent pricing, and a rich feature set, Shopify Plus empowers you to take your ecommerce journey to the next level.