Shopify Email vs Klaviyo: Which Email Marketing Tool is Right for Your Ecommerce Business?


As an eCommerce business, you’re always looking for ways to connect with your customers and drive more sales. One of the most effective ways to do this is through email marketing. By sending targeted and personalized emails, you can keep your customers engaged and informed about your products and promotions.

In this article, we’ll be discussing two of the most popular email marketing tools in the market – Shopify Email and Klaviyo. We’ll compare the features and benefits of each tool to help you decide which one is right for your business.

So, whether you’re just starting or looking to switch to a new email marketing platform, keep reading to learn more about Shopify Email vs Klaviyo.

What is Shopify Email?

Explanation of Shopify Email and its features

Shopify Email is an email marketing tool that is integrated into the Shopify platform. It allows e-commerce businesses to create and send professional-looking emails to their customers directly from their Shopify account.

Shopify Email provides a user-friendly interface, pre-designed templates, and advanced email marketing analytics to help businesses create targeted and effective email campaigns.

Pros and cons of using Shopify Email

One of the main advantages of using Shopify Email is its seamless integration with Shopify. This means that businesses can easily create email campaigns based on their Shopify store data, such as product information, customer information, and purchase history. This integration can save time and effort for businesses that are already using Shopify as their e-commerce platform.

However, Shopify Email also has some limitations. For example, it may not be the most powerful email marketing tool available, with fewer features than some other platforms. Additionally, it may not be the best option for businesses with larger email lists, as Shopify Email charges based on the number of emails sent per month.


  • Integrated with the Shopify platform
  • User-friendly interface
  • Pre-designed templates available
  • Basic email marketing features available


  • Limited segmentation options
  • Limited automation options
  • No A/B testing features
  • Limited integrations with third-party apps

What is Klaviyo?

Klaviyo is a comprehensive email marketing tool that provides businesses with powerful automation and personalization features to help them drive sales and build customer loyalty. Here are some of its key features:

  • Segmentation: Klaviyo allows businesses to segment their email lists based on customer behavior, demographics, and other factors, enabling them to deliver targeted messages that resonate with their audience.
  • Automation: With Klaviyo, businesses can set up automated email workflows based on customer actions or behavior, such as abandoned cart reminders, post-purchase follow-ups, and more.
  • Personalization: Klaviyo enables businesses to create personalized email campaigns that speak directly to each individual customer’s needs and interests, helping to drive engagement and conversions.
  • Analytics: Klaviyo provides businesses with robust analytics and reporting tools to help them track the performance of their email campaigns and make data-driven decisions to optimize their results.

Pros and Cons of using Klaviyo Email Marketing

While Klaviyo has many advantages for eCommerce businesses, it’s important to consider its potential drawbacks as well. Here are some pros and cons to keep in mind:


  • Powerful segmentation and automation features
  • Advanced personalization options
  • Robust analytics and reporting capabilities
  • Integrates with a wide range of eCommerce platforms, including Shopify


  • May have a steeper learning curve than some other email marketing tools
  • Can be more expensive than some other options, particularly for businesses with larger email lists

Shopify Email vs Klaviyo

Shopify Email and Klaviyo are two popular email marketing platforms used by eCommerce businesses. Let’s compare these two platforms based on their pricing, features, and integrations to help you determine which one is best for your business.

  1. Pricing:

Shopify Email is a free email marketing tool for Shopify merchants. The free plan includes up to 2,500 subscribers and 2,500 emails per month. Additional emails can be purchased in bundles of 1,000 for $1. Klaviyo, on the other hand, offers a free plan for up to 250 contacts and 500 emails per month. Paid plans start at $20 per month for up to 500 contacts.

  1. Features:

Shopify Email offers basic email marketing features such as email templates, drag-and-drop editor, and email scheduling. Klaviyo, on the other hand, offers more advanced features such as email automation, segmentation, A/B testing, and advanced analytics.

  1. Integrations:

Shopify Email is integrated with the Shopify platform, so it’s easy to create email campaigns based on Shopify data such as products, customers, and orders. Klaviyo also integrates with Shopify but offers integrations with other platforms such as Magento, WooCommerce, and BigCommerce.

Shopify Email vs Klaviyo Summary:

Feature Shopify EmailKlaviyo
PricingFree (up to 2,500 emails)Starts at $20/month (up to 500 contacts)
Email Templates
SupportEmail onlyEmail and phone

At Mapplinks, we use Klaviyo for our email marketing campaigns. Our team has experience in creating successful email flows and campaigns that drive sales and revenue for eCommerce businesses.

Here’s a case study on how we generated $700k for a client using Klaviyo.

shopify email vs klaviyo

If you’re interested in learning more about how Klaviyo can help your business, feel free to book a consultation with us.

How Klaviyo works with Shopify

Klaviyo integrates seamlessly with Shopify, allowing e-commerce businesses to use the power of both platforms. By syncing customer data and tracking purchase behavior, Klaviyo provides businesses with the ability to create highly targeted and personalized email campaigns.

Some of the benefits of using Klaviyo for email marketing with Shopify include:

  1. Automated campaigns: Klaviyo’s powerful automation capabilities enable e-commerce businesses to create personalized and timely email campaigns that can help drive conversions and revenue.
  2. Segmentation: With Klaviyo’s segmentation capabilities, businesses can target specific customer segments with highly relevant content and offers, increasing the likelihood of engagement and sales.
  3. Data tracking: Klaviyo’s data tracking and analysis tools allow businesses to understand their customers’ behavior and preferences, enabling them to create targeted campaigns that are more likely to result in conversions.
  4. Personalization: Klaviyo allows businesses to personalize email content and offers based on a customer’s behavior and purchase history, increasing the likelihood of engagement and sales.

Overall, using Klaviyo with Shopify can help e-commerce businesses improve their email marketing efforts and drive more sales.

Why Choose Mapplinks for Klaviyo Services

Mapplinks is a leading digital marketing agency with years of experience in helping eCommerce businesses boost their revenue through effective email marketing strategies. With our expertise in Klaviyo, we can help your business grow and achieve success.

Our team of email marketing specialists has a proven track record of delivering results, as seen in our successful campaigns that generated over $1 million in revenue for our clients using integrated email and SMS marketing last year.

In addition, we have achieved a $700,000+ revenue increase for an eCommerce client using Klaviyo email marketing in just one year.

Moreover, our expertise in eCommerce SMS marketing has also helped our clients achieve a $500,000+ revenue increase with an 11x ROI using Emotive.

With such outstanding results, you can trust us to help your business achieve its email marketing goals and drive revenue growth.

Choose Mapplinks for Klaviyo services, and let us help you take your eCommerce business to new heights. Book a call now.