Case Study: How we Generated $700k+ in Revenue for an Ecommerce client using Klaviyo Email Marketing


As a certified Klaviyo partner ecommerce email marketing agency, Mapplinks works with D2C ecommerce brands to help drive additional revenue using email and SMS marketing.

For one of our clients, we generated $700,000+ in additional revenue within 1 year using Klaviyo email marketing.

Revenue from Klaviyo

Key Results from Klaviyo Email Marketing

  • Total Revenue generated with email marketing: $700,361
  • Time Period: 1 year
  • Revenue from email flows: $413,838 (59%)
  • Revenue from email campaigns: $286,523 (41%)

Our digital agency worked with this ecommerce client in the US that was looking to boost their revenue and customer engagement.

They were looking for a solution that would help them to:

  1. Improve their automations and cart recovery rate
  2. Drive additional revenue from email marketing
  3. An ecommerce email marketing agency that does end-to-end strategy as well as execution
  4. Increase their open and click rates from campaigns
  5. Manage the email campaigns calendar and the process including copywriting, design, and analytics

To meet this challenge, we developed a comprehensive email marketing strategy using Klaviyo, a powerful email marketing platform that allows businesses to create and send personalised email campaigns, automate their email marketing workflows, and track their results in real-time.

Ecommerce Email Marketing Strategy

The main components of the email marketing strategy we followed include:

Opt-ins & List Building

To ensure that our client’s email list included engaged and interested subscribers, we implemented several tactics such as creating enticing lead magnets, developing landing pages with clear calls-to-action, and optimising our client’s website to capture email addresses.


To personalize our client’s email campaigns and improve engagement, we segmented their email list based on subscriber behavior, demographics, and interests.

Email Design

We created visually appealing and engaging email designs that were optimized for mobile and desktop devices.

Content Creation

We developed high-quality and relevant email content that was tailored to our client’s audience. This included storytelling, informational content, promotions, and offers that encouraged engagement and conversion.

Email Automation

We implemented automated email workflows that allowed us to send targeted emails based on subscriber behavior and triggers.

We configured 10 different automations for this client within the first 3 months.

Klaviyo metrics for email flows

A/B Testing

We continuously tested different email components such as subject lines, email copy, and calls-to-action to optimize our client’s email campaigns for better engagement and conversion rates.

Reporting and Analytics

We monitored the performance of our client’s email campaigns through Klaviyo’s reporting and analytics tools. We also used Google Analytics, Shopify Analytics, and custom dashboards to track and improve performance.

By implementing these strategies for each component of email marketing with Klaviyo, we were able to achieve remarkable results for our ecommerce client and generate over $700k in revenue.

Klaviyo metrics for our ecommerce client

As part of the process we follow as an ecommerce email marketing agency, we have a detailed client reporting system in place.

Klaviyo Email Marketing Reporting Process

Defining Key Performance Indicators (KPIs): Before beginning our email marketing services, we worked with the client to identify their goals and define KPIs that would help us measure the success of our efforts.

Setting Up Tracking and Analytics: We set up tracking and analytics tools, including Klaviyo, Google Analytics, and other tools as needed, to monitor the performance of our email campaigns and measure our progress against the defined KPIs.

Regular Reporting: We provided regular reports to the client on a weekly or monthly basis, depending on their preferences.

Customized Reporting: We worked with the client to customize our reporting based on their unique needs and preferences.

Reporting timeline

Collaboration and Feedback: We actively collaborated with the client to ensure that our reporting and insights aligned with their business goals and needs.

By following this process, we were able to effectively report on the performance of our email marketing campaigns to the client, and provide actionable insights and recommendations for future campaigns.

Case Study Results

Our Klaviyo email marketing strategy was a huge success for the D2C ecommerce client. By implementing a comprehensive approach that included list building, segmentation, email design, content creation, automation, A/B testing, and reporting and analytics, we were able to achieve remarkable results and generate over $700k in revenue.

Our team worked closely with the client to develop a tailored email marketing strategy that aligned with their business goals and needs.

We continuously monitored and optimized the performance of our campaigns, leveraging the power of Klaviyo’s advanced features to deliver highly personalized and engaging email content.

Through our regular reporting and collaboration with the client, we were able to provide actionable insights and recommendations for future campaigns, helping the client achieve even greater success in their email marketing efforts.

If you’re looking to take your email marketing to the next level, you can request to book a discovery call with us and we’ll be happy to take you through our process for email as well as SMS marketing.