Mapplinks partnered with a US-based fashion brand to optimize its online presence and drive revenue growth through Google Ads. In 12 months, we invested $250k in Google Ads campaigns, resulting in revenue surpassing $1 million. At the 400% ROI from our Google Ads campaigns, we were able to increase profitability for our client helping them scale and reach newer audiences at their target CPA.
The Challenge
The fashion brand sought to overcome challenges inherent in the highly competitive ecommerce industry. They aimed to increase brand visibility, drive qualified traffic to their website, and ultimately boost sales and revenue. Mapplinks took on the challenge by devising a comprehensive Google Ads strategy tailored to the brand’s specific goals.
They were mostly investing in Meta Ads in the past, and the goal was to add another key channel to the marketing mix.
Learn more about multichannel marketing here and omnichannel marketing here.
Our Strategy
Mapplinks developed a strategic approach centered on audience targeting, ad optimization, and continuous campaign refinement.
The key strategies included:
- Targeting: The Mapplinks team performed detailed audience research to identify the brand’s target market segments. We employed demographic, geographic, and interest-based targeting to ensure ad visibility among the most relevant potential customers.
- Keyword Optimization: We conducted thorough keyword research to identify high-intent keywords relevant to the brand’s products. By incorporating these keywords into ad copy and targeting, we maximized the visibility of the brand’s ads to potential customers actively searching for fashion products.
- Performance Max (pMax) Campaigns: Our team leveraged Performance Max campaigns, a powerful Google Ads feature that combines various ad formats, including search, display, video, and app campaigns. This allowed the brand to reach a wider audience across multiple channels, optimize bidding strategies, and drive conversions more efficiently.
- Smart Shopping Campaigns: To further enhance the brand’s ecommerce success, we implemented Smart Shopping campaigns. By leveraging machine learning algorithms, Smart Shopping campaigns delivered the brand’s ads to potential customers with high purchase intent, maximizing conversions and revenue.
- Ad Extensions and Sitelinks: We utilized ad extensions and sitelinks to enhance the brand’s ad visibility and provide additional information to potential customers.
- Remarketing Campaigns: To effectively target users who had previously engaged with the brand’s website or shown interest in specific products, we implemented remarketing campaigns. These campaigns utilized tailored ads to re-engage potential customers, reminding them of the brand’s offerings and encouraging them to complete their purchases. We also used other channels such as email and SMS to recover carts and get repeat orders.
- Continuous Monitoring and Optimization: Mapplinks closely monitored campaign performance, analyzed data, and made data-driven adjustments to enhance ad delivery, bidding strategies, and targeting. This iterative approach ensured optimal campaign performance throughout the engagement.
Apart from this, we also focused on optimizations outside the ad campaigns themselves, such as:
- Conversion Rate Optimization
- Landing Page Updates
- Product Feed Optimization
- Keyword Optimizations
- Brand Voice and Copywriting
Also see: How We Generated $1M+ In Revenue For An Ecommerce Client Using Integrated Email And SMS Marketing
Google Ads Case Study: Results
Through our Google Ads campaigns, we achieved impressive outcomes for your fashion brand.
Key results include:
- Total ad spend of $250,000
- Generated over $1 million+ in revenue
- 400% ROI at which the store is profitable
- Increased profitability further by adding retention channels
- Improved customer engagement and conversion rates
Our dedication to delivering exceptional results and our commitment to your brand’s success have been at the forefront of our partnership.
We’re always looking to hear from brands who want to grow their store.
Should you have any questions or require additional information, please feel free to reach out. You can book a call with our e-commerce experts to discuss your goals and see how we can add value to your business.
Tips for Ecommerce Brands
These are some learnings from the Google ads case study above:
If you’re just starting out with Google Ads, you can use some of the tips from our team below to help you grow your campaigns:
- Define Clear Campaign Goals: Clearly identify your campaign objectives, whether it’s driving sales, increasing website traffic, or boosting brand awareness. This will help you tailor your campaign strategy accordingly.
- Conduct Keyword Research: Thoroughly research relevant keywords and incorporate them into your ad copy and landing page content. Use tools like Google Keyword Planner or third-party tools to identify high-converting keywords.
- Optimize Ad Copy: Craft compelling and relevant ad copy that highlights the unique selling points of your products. Use attention-grabbing headlines and clear call-to-action statements to entice users to click on your ads.
- Create High-Quality Landing Pages: Ensure your landing pages are optimized for conversions. Make them visually appealing, load quickly, and provide relevant information about your products or services.
- Implement Conversion Tracking: Set up conversion tracking to measure the success of your campaigns. It allows you to track key actions, such as purchases or sign-ups, and understand which campaigns are driving the most valuable results.
- Test Different Ad Formats: Experiment with different ad formats, including text ads, display ads, and video ads, to find what resonates best with your target audience.
- Leverage Remarketing: Implement remarketing campaigns to target users who have previously shown interest in your products. Tailor your ads to these users to increase the chances of conversion and repeat purchases.
- Optimize Bidding Strategies: Continuously monitor and optimize your bidding strategies to maximize your return on investment. Experiment with automated bidding options and adjust bids based on performance data and campaign objectives.
- Monitor Competitor Activity: Keep an eye on your competitors’ ad campaigns to gain insights and identify opportunities.
- Regularly Analyze and Refine: Regularly review your campaign performance metrics, such as click-through rate, conversion rate, and return on ad spend. Identify areas for improvement and make data-driven adjustments to optimize your campaigns over time.
Remember, successful Google Ads campaigns require ongoing monitoring, testing, and optimization.
Stay updated with industry trends, test new strategies, and adapt your approach to ensure continued success with your ecommerce store.
In conclusion, this Google Ads case study showcases the power of leveraging targeted advertising to drive substantial results for ecommerce businesses.
By implementing a strategic approach, optimizing campaigns, and leveraging advanced features such as pMax and Smart Shopping campaigns, we were able to help our client, a US-based fashion brand, achieve remarkable success.
With a total spend of $250,000 over the past 12 months, we generated over $1 million in revenue, highlighting the effectiveness of Google Ads in driving qualified traffic and conversions.
If you have any specific questions or need further assistance, feel free to book a call with our team of e-commerce experts here.
