You can double what you’re earning now with a reliable email marketing software for small business.
Email marketing is a powerful tool for small businesses, allowing them to reach their target audiences in a cost-effective and efficient manner. With the right strategy and tools, small businesses can leverage an email marketing automation to build relationships with customers, increase brand recognition, drive traffic to their websites, and generate more leads and sales.
There’s no one size fits all formula to create the right strategy for an email marketing service. There are multitudes of strategies out there, but only a select few may work for your business. This is when your knowledge of your expertise comes in.
However, there’s one undisputed fact about email marketing software for small business — and that’s words and visuals have the power to influence your customers to support or buy your product.
In this blog post, we’ll explore what an email marketing tool can do and the benefits it can offer small businesses, as well as provide tips for creating an effective email marketing strategy for your small business
What is Email Marketing?
Email marketing is digital marketing that involves sending emails to existing and potential customers. It is used by businesses to keep their customers informed about new products and services, as well as special offers and promotions.
Email marketing is a great way for businesses to stay in touch with their customers and build relationships.
An email marketing service can be used for many purposes, such as announcements, reminders, newsletters, and more. It can also nurture leads and drive sales.
With the right email marketing tool, small businesses can segment their customers into different lists and send targeted messages to each list. This helps ensure that the right messages are being sent to the right people, resulting in higher engagement and more conversions.
Why You Need to Get Started with Email Marketing
An email marketing software for small business can offers a number of benefits, such as:
Time Efficience
Email marketing is one of the most time-efficient forms of marketing, as it doesn’t require any large upfront investments. All you need is an email marketing service, such as ConvertKit, Hubspot, or Active Campaign, and you’re ready to get started.
Measureable Results
An email marketing tool offers businesses the ability to track and measure the performance of their campaigns. This data can then optimize future campaigns and ensure that they are as successful as possible.
Brand Recognition
By sending out regular emails to customers, businesses can build relationships with them and increase brand recognition. Customers will be more likely to remember your brand if they are regularly receiving emails from you.
They are also more likely to interact with emails that are relevant to them.
Creating an Email Strategy
Creating an effective email marketing strategy is essential for any small business looking to leverage the power of email marketing.
With the right strategy, you can quickly start leveraging the power of email marketing software for small business to start seeing results.
Here’s how you can get started:
Step 1: Set Goals
Before you get started, it’s important to set goals for your email marketing efforts. This will help you stay focused and ensure that you’re taking the right steps to reach your desired outcomes.
Step 2: Identify Your Audience
It’s important to identify your target audience and understand what messages they would be interested in receiving. This will help you create more effective emails that will resonate with your customers.
Step 3: Choose an Email Service Provider
There are several different email service providers available, such as ConvertKit, Hubspot, and Active Campaign. It’s important to choose one that best fits your needs, budget and goals of your company.
Step 4: Craft Engaging Content
Creating engaging content is essential for any successful email marketing campaign. Make sure to include compelling images and copies that will grab your readers’ attention and make them want to learn more.
Step 5: Monitor Your Results
Once your emails are sent out, it’s important to monitor the results. This will help you see which messages are resonating with your customers and which ones are not.
Best Email Marketing Tools
Your budget, interests, and business goals should be considered when choosing an email newsletter tool. This helps maximize the potential that your small business can achieve through email marketing.
Here are some of the best email marketing software for small business:
ConvertKit
ConvertKit is an email marketing software for small business that makes the process of email marketing automation very simple and easy, regardless of whether you are an experienced marketer or just getting started.
ConvertKit has a free version where you can create an email to help build and grow your newsletter. This is a cheap email marketing software that you can use if you aren’t committed to email marketing just yet. You’ll also be able to use 9 free email text templates for email creation.
With ConvertKit’s email editor, you can create emails quickly and easily. The content section allows you to compose an email that incorporates personalization and HTML.
The ConvertKit dashboard shows your subscribers and lists growth and highlights your performance. You can keep a track list of this growth for up to 90 days.
Pricing:
Get to use ConvertKit for free and you can get these features:
- Unlimited landing pages
- Unlimited forms
- Unlimited broadcasts
- Audience tagging and segmentation
- Sell digital products & subscriptions
- Community support
Avail their basic plans now starting at $9 and enjoy the exclusive features of one of the most cheap email marketing software.
HubSpot
HubSpot is the best email marketing software for marketing and email automation.
HubSpot is an all in one marketing tool that offers easy and quick business solutions. Among the many services Hubspot offers, Marketing Hub stands out as one of their well-used tools. You can design, compose, and send email newsletters with ease.
A small business could enjoy their email automation that features drag-and-drop editors that are quick and easy to use, even if you don’t have any IT or designing experience. What’s more, you can scale your business with HubSpot and upgrade your plans as you go.
They offer email templates that you can customize with text, images, assets and layouts. You won’t need to spend hours learning graphic design when Hubspot can easily provide you with a ready-made email template. You can also choose to start from scratch.
Hubspot goes beyond the email marketing service. Their other tools also make it convenient for you to keep track of your leads, support tickets, reports and insights.
You will be given an extensive report with data regarding who opened your newsletter, the device they’re using, your most popular newsletters, and more. This makes it easier for you to track your conversion rates.
You can manage your contact database, assign leads to your sales team, and customize your workflow according to your business needs. You can manage your contact database, assign leads to your sales team, and customize your workflow according to your business needs. Advanced reporting, smart content rules, and personalization are also available.
What makes HubSpot’s email tool so exceptional is how it combines seamlessly with HubSpot’s free tools to provide insight into the effectiveness of your marketing emails.
Pricing:
Hubspot is a cheap email marketing software that has a free version that you can test before you avail their plans. Here’s what you can get with their free version:
- Email reply tracking
- Email health reporting
- Team email
- Mobile optimization
- Shared Inbox
- 2,000 email sends per calendar month with HubSpot branding
- User management
- Custom user permissions
- 1 automated email per form
- Standard SSL certificate
- 1 subdomain and 1 CCTLD on 1 root domain
Increase your email marketing tool limits by availing their basic plans starting at $45/month. Get their basic plan now and get $60 off when you pay annually.
ActiveCampaign
ActiveCampaign is an email marketing tool and a CRM that is certified and user friendly for beginners. They are best email marketing software for small business when it comes email split testing and list segmentation
Aside from having a pretty intuitive interface, ActiveCampaign also offers a lot of features. you can decide exactly what you see on your dashboard and a search bar that helps you find the contracts, deals, or campaigns that you are looking for.
Their email marketing automation tool lets you create basic workflows to automate tasks with their drag-and-drop feature. You can also view how your workflows are connected. With their sales funnel tools, you’re able to capture leads and report on web traffic data, nurture sales, and understand your audience and customers.
ActiveCampaign also provides customer reports that you can tailor according to what data you want to see. You can sync with other applications and data sources in order to collate the information you need to gather.
Pricing:
Active Campaign starts at $17/month.
Here’s what you can get with their basic package:
- Unlimited sending
- Newsletters and autoresponders
- Chat & email support
- Marketing automation
- Can accommodate up to 3 users
Start customizing your email marketing automation with ActiveCampaign here.
Choosing the Right Email Marketing Software for Small Business
Creating an email marketing automation is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. And newsletters are a staple of any high-performing email marketing strategy.
You can use one of the tools we’ve listed above as the best email marketing software tools to manage both your newsletters and automations.
All the best.
