As an e-commerce store owner, it’s important to focus on acquiring new customers through effective marketing and advertising strategies, such as ad funnels. However, it’s equally important to focus on retaining and maximising the customer lifetime value of your e-commerce business.
In this blog, we’ll delve into the various strategies and tools that can help you boost your customer lifetime value. From email marketing to SMS campaigns, we’ll cover a range of tactics that you can use to effectively communicate with and engage your customers.
By building strong, long-term relationships with your customers and encouraging repeat purchases, you can create a profitable and sustainable e-commerce business.
So, let’s get started and take a look at the best ways to improve the lifetime value of a customer of your e-commerce store.
There are several strategies you can use to increase the lifetime value of your customers:
Email marketing is a powerful tool for retaining and increasing the lifetime value of your e-commerce customers. There are many email marketing platforms that can help you with your customer retention. By setting up automation and flows with a tool like Klaviyo, you can send targeted and personalised emails to your customers based on their behaviour and preferences. This can help to increase the relevance and effectiveness of your emails, and make your customers more likely to engage with your brand and make repeat purchases, increasing your customer lifetime value.
Here are some tips for using Klaviyo to improve the customer lifetime value of your e-commerce store through email marketing:
- Collect email addresses: Make sure to collect email addresses from visitors to your website using opt-ins. This allows you to build up a list of potential customers to nurture and convert over time.
- Use the Klaviyo automation library: Klaviyo has a library of pre-built automation flows that you can use to trigger personalised emails based on specific customer actions or behaviours. For example, you can set up a flow to send a cart abandonment email to customers who have left items in their cart, or a flow to send personalised product recommendations to customers who have made a purchase in the past.
- Send emails on a regular basis: It’s important to send emails to your customers on a regular basis, but not so frequently that you become a nuisance. A weekly or bi-weekly email schedule is generally a good balance.
- Make your emails engaging and valuable: Make sure to create engaging and valuable emails that your customers will want to read and act on. This could include special offers, exclusive content, or personalised product recommendations.
By following these tips, you can effectively use Klaviyo and clever email campaigns to improve the customer lifetime value of your e-commerce business.
SMS marketing can be a powerful tool for retaining customers and increasing their lifetime value, but it’s important to approach it with care and consideration for your customers. Many brands don’t collect phone numbers from customers, but it’s important to give customers the option to opt-in to provide their phone number if you want to use SMS marketing.
This ensures that you are only sending texts to customers who have explicitly agreed to receive them, and helps to protect their privacy.
By using SMS marketing platforms like Emotive, you can send targeted and personalized SMS campaigns to your customers. It’s important to limit your SMS campaigns to big sales and holidays, as this will help to ensure that you are only sending messages that are relevant and valuable to your customers.
Too many irrelevant or unnecessary texts can be annoying and may result in opt-outs or complaints.
In addition to using SMS marketing for big sales and holidays, you can also use it to send important updates or alerts to your customers. For example, you could use SMS to notify customers about delivery updates, order confirmations, or other important information.
Overall, SMS marketing can be a powerful tool for retaining and increasing the customer lifetime value of your e-commerce business, but it’s important to use it wisely and respect your customers’ preferences and privacy.
Facebook Messenger Marketing
Facebook Messenger marketing is a powerful tool for engaging with and retaining your e-commerce customers. By using a tool like Recart, you can run both automation and campaigns on Facebook Messenger, which allows you to deliver personalised and timely messaging to your customers.
Here are some ways you can use Recart and Facebook Messenger marketing to improve your customer lifetime value:
- Set up automated messages: Use Recart to set up automated messages that are triggered by specific customer actions or behaviours. For example, you could send a message to customers who have abandoned their cart, or send personalised product recommendations based on a customer’s purchase history.
- Run campaigns: Use Recart to run targeted campaigns on Facebook Messenger to promote special offers, new products, or other promotions to your customers. You can segment your customer list and send targeted messages to specific groups of customers based on their interests and preferences.
- Use Facebook Messenger to provide excellent customer service: Use Facebook Messenger to respond to customer inquiries and complaints in a timely and helpful manner. This can help to improve customer satisfaction and increase the likelihood of repeat purchases, boosting your customer lifetime value.
- Use Messenger to stay top-of-mind: Engage with your customers on Facebook Messenger and share updates about new products, sales, and other promotions. This can help to keep your brand top-of-mind and encourage repeat purchases.
Thus, Facebook Messenger marketing is a valuable tool for engaging with and retaining your e-commerce customers. By using automation and campaigns, you can deliver personalised and timely messaging that helps to improve the customer lifetime value of your e-commerce store.
Push notifications are a valuable tool for improving the customer lifetime value of your e-commerce business.
By using a tool like PushOwl, you can send notifications to people who have already visited your website, alerting them to new products, sales, and other important updates. This can help to drive repeat purchases and keep your brand top-of-mind with your customers.
Here are some tips for using PushOwl to improve your customer lifetime value:
- Use push notifications on big sale days: Push notifications can be a powerful tool for driving traffic and sales on big sale days, such as Black Friday or Cyber Monday. Use PushOwl to send notifications about special offers and promotions to people who have visited your website, and encourage them to make a purchase.
- Personalize your push notifications: Use PushOwl to send personalized push notifications based on a customer’s interests and preferences. For example, you could send notifications about new products that are similar to items a customer has previously viewed or purchased.
- Use push notifications to promote limited-time offers: Use push notifications to promote limited-time offers, such as flash sales or one-day-only promotions. This can help to create a sense of urgency and encourage customers to make a purchase.
- Be mindful of frequency: While push notifications can be a powerful tool for driving repeat purchases and improving your customer lifetime value, it’s important to be mindful of the frequency of your notifications. Don’t send too many notifications, as this can be annoying and may result in opt-outs.
Hence, push notifications can be a valuable tool for improving the customer lifetime value of your e-commerce business. By using them wisely and sending targeted and personalized notifications, you can drive repeat purchases and keep your brand top-of-mind with your customers.
Using a combination of email, SMS, Facebook Messenger, and push notifications can be an effective way to retain and improve the customer lifetime value of your e-commerce store. By focusing on these 5 e-commerce marketing strategies, you can build a strong and profitable e-commerce business that will thrive in the long term.
To get the most out of these channels, it’s important to build a cohesive retention marketing strategy that includes all of them. One way to do this is to create a calendar that outlines the campaigns and messages you will send through each channel on a monthly basis. This will help you to create a well-diversified and effective customer retention strategy that brings customers back to your e-commerce store and encourages repeat purchases.
Remember to be mindful of the frequency and relevance of your campaigns and messages. Don’t send too many emails, texts, or push notifications, and make sure that the messages you do send are valuable and relevant to your customers.
This will help to increase the effectiveness of your retention marketing strategy and improve the lifetime value of your customers.