250 Social Media Tips for 2021


Here are my best social media tips, all in one place, for your reference in 2021. Enjoy!

  1. Gather as much information as possible
  2. Use a social media audit template
  3. Locate all your social media platforms
  4. Be aware of new social media platforms
  5. Optimize your social media profiles
  6. Spot and check your competitor’s profiles
  7. Identify the influencer of your niche
  8. Get ideas of the influencer’s branding
  9. Review your best posting time
  10. Compare your audience across platforms
  11. Analyze your follower growth
  12. Identify fake followers
  13. Understand your social traffic
  14. Make your images and messages consistent
  15. Discover your top performance posts
  16. Evaluate your growth by percentage compared with the previous time
  17. Don’t forget about specific platform metrics
  18. Calculate your monthly ROI
  19. Determine if you should keep or delete your account
  20. Create new objectives and goals from the analysis
  21. List out your swot for your social media marketing
  22. Set realistic and reachable goals
  23. Establish specific goals that align your business objectives
  24. Determine your key metrics for your goals
  25. Design your online customer services in social listening
  26. Brainstorm how you influence on social media
  27. Seek the best way to connect your followers and influencers
  28. Plan for social selling to convert people
  29. Develop strategies that support your weaknesses
  30. Don’t miss opportunities in your strategies
  31. Create strategies for each social media platform
  32. Craft strategies that add value to or entertain your target audience
  33. Invest in social media marketing tools
  34. Leverage the right social media tools in each phase
  35. Gather as many resources as possible in your budget
  36. Make a good first impression
  37. Identify what other profile does to catch your attention
  38. Learn from what others are missing
  39. Fill out everything in your profile if possible
  40. Get a username so that people can search for you
  41. Try to keep the same username across platforms
  42. Add a profile image so that people recognize you
  43. Use the right size for social media profile images
  44. Add a cover image or background image
  45. Don’t make the larger image distracting
  46. Give a meaningful description in your bio
  47. Make sure to use keywords and phrases in your profile
  48. Build your credibility with your skills
  49. Add call-to-action in your bio
  50. Provide key contact details
  51. Don’t forget your URLs
  52. Remain consistent in profiles across platforms
  53. Show personality (but not too much)
  54. Change the main url if you have promotions
  55. Link to your other social channels
  56. Make sure that your links work
  57. Update your profile regularly
  58. Check your privacy settings
  59. Consider your photo tagging settings
  60. Make sure that your website has a way to follow your social channels
  61. Promote your social media profile information in your email marketing
  62. Change your password regularly
  63. Define who your target audience is
  64. Check your competitors’ followers
  65. Find the key demographics of your target
  66. Look at which platforms your target audience hangs out
  67. Know when your target audience is active
  68. Listen to what your target audience is talking about
  69. Learn the tone of your target audience
  70. Identify who your target audience is interacting with
  71. Pay attention to your competitor’s top performing posts
  72. Check what kind of headlines your competitor is using
  73. Locate which ones are your competitor’s core social channels
  74. Spy on your competitor’s hashtag strategies
  75. Uncover your competitor’s strategies for follower growth
  76. Check when they are posting
  77. Discover how often your competitor updates on each platform
  78. Understand your competitor’s strengths
  79. Analyze your competitor’s weaknesses
  80. Define your competitive advantages
  81. Make sure to pick the successful ones for competitor research
  82. Spot how your competitor offers social customer service
  83. Understand the advantages of each social media platform
  84. Spot where your target audience is and connect with them
  85. Understand how active your target audience is on each channel
  86. Limit the number of social media platforms that you can handle
  87. Test if your contents work for the social media platforms you chose
  88. Don’t make yourself do it for just work – enjoy!
  89. Make your calendar as the hub of your team’s activities
  90. Be clear and as specific as possible in your inputs
  91. Choose the right social media marketing calendar
  92. Have someone to manage your calendar
  93. Make it as customizable as possible
  94. Define who’s responsible for a certain task
  95. Consider fun national holidays to engage with the audience
  96. Update the status every time you progress your tasks
  97. Add all the filters to deliver your post effectively
  98. Include all metrics for your strategies to track
  99. Set up your evaluation periods
  100. Plan with enough time to polish your contents
  101. Be flexible for last minute changes
  102. Add your (estimated) milestones to achieve
  103. Always keep tracking your marketing calendar
  104. Have a good balance between busy and no-plan days
  105. Use a good collaboration tool for team communication
  106. Set priorities for your projects
  107. Create unique and high-quality contents
  108. Craft long-form contents
  109. Conduct a content audit
  110. Share educational contents
  111. Improve your readability
  112. Keep your target audience’s interests and problems in mind
  113. Give actionable information
  114. Make it visual and compelling
  115. Create informative infographics
  116. Promote with video contents
  117. Pay special attention to feedback
  118. Maximize your performance with hashtags
  119. Take advantage of your data and analysis
  120. Write click-worthy headlines
  121. Don’t forget to optimize with keywords
  122. Don’t forget trends
  123. Recycle your old contents
  124. Repurpose your existing contents
  125. Make social sharing easier for users
  126. Consider employee advocacy
  127. Insert a call-to-action sentence
  128. Evoke users’ emotions
  129. Understand the optimal number of the hashtag on each platform
  130. Narrow down audience by specific or niche hashtags
  131. Mix generic hashtags with specific ones
  132. Make your hashtags short and memorable
  133. Check hashtag trends and join
  134. Find out your competitor’s hashtags
  135. List out your influencer’s hashtags
  136. Keep the related hashtags in mind
  137. Consider singular and plural versions of hashtags
  138. Analyze your top performance post’s hashtags
  139. Match your image and hashtags
  140. Hide hashtags
  141. Measure the performance of hashtags
  142. Add location hashtags
  143. Avoid putting hashtags near your main keywords
  144. Use hashtag analytics tools to find the best hashtags for you
  145. Don’t use the same hashtags repetitively
  146. Post at peak traffic times
  147. Apply the 80/20 rule
  148. Establish your publishing frequency for each platform
  149. Avoid posting the same contents across platforms
  150. Schedule an alert to tell key members when to publish
  151. Reshare your evergreen contents
  152. Consider the 5-3-2 rule
  153. Find other’s shareable posts
  154. List out your favorite website to share
  155. Use a social media marketing calendar
  156. Leverage social media scheduling tools
  157. Communicate with users by personalized interactions
  158. Ask questions and join the social conversation to answer
  159. Take advantage of emojis
  160. Go for video content and live video
  161. Reach out to your target users and talk to them directly
  162. Use polls for a quick engagement
  163. Leverage interactive survey features
  164. Join some relevant groups and communities
  165. Focus on original visuals in your post
  166. Grow your follower base
  167. Share user-generated content (UGC)
  168. Audit your audience’s social media engagement
  169. Find out how your competitors improve engagements
  170. Cross-promote across the platforms
  171. Provide social proof
  172. Create videos to showcase your products/services
  173. Do social media outreach
  174. Promote in your social media community
  175. Don’t be afraid to give spotlights to content multiple times
  176. Add tags of your products into your post
  177. Get your employee involved
  178. Consider content share community
  179. Offer deals or promotion codes on your target channels
  180. Run a social media contest
  181. Conduct a giveaway
  182. Plan sweepstakes
  183. Use referral promotion
  184. Create a landing page for promotion
  185. Don’t run your promotion longer
  186. Keep your entry form short and low-barrier
  187. Follow the social promotion rules
  188. Don’t forget to mention the eligibility
  189. Email to all the participants including non-winning ones
  190. Don’t cross-post the same contents across channels
  191. Create social media advertisements
  192. Be as active as you can in your community
  193. Focus on building trust by your engagement
  194. Solve problems your community members have
  195. Drive your community members to your website regularly
  196. Create FAQ documents for consistency
  197. Share your success stories
  198. Define your top engaging members
  199. Ask your members to leave a review
  200. Don’t ignore any post in your community
  201. Respond as quickly as possible
  202. Deal with negative feedback carefully
  203. Conduct social listening
  204. Show your gratitude to your customers
  205. Keep an eye on social mentions about you
  206. Pay attention to the conversation that is related to your business
  207. Personalize your relationship
  208. Collect and analyze customer data
  209. Polish your communication skills
  210. Consider users’ privacy
  211. Use gamification
  212. Be open and transparent
  213. Build a customer loyalty program
  214. Measure customer loyalty
  215. Define your goals and key KPIs clearly
  216. Reach out the right influencers that fit with your brand
  217. Check influencer’s audience demographics
  218. Don’t let fake influencers throw you
  219. Warm up by engaging with your influencers’ posts
  220. Prepare a clear guideline for the partnerships
  221. Test smaller influencers
  222. Target a small audience segment
  223. Allow influencers to be creative
  224. Track your influencer marketing performance
  225. Ask your influencer for feedback about your brand
  226. Collaborate with multiple influencers
  227. Build long-term relationships
  228. Define the purpose of your advertising
  229. Keep looking for a target audience that works
  230. Be careful with your frequency
  231. Make sure to use a magnetic headline
  232. Create a sense of urgency
  233. Add an attractive image in the ads
  234. Don’t include too many texts on the image
  235. Seek creative ways for your ads
  236. Tell what to do clearly in call-to-action messages
  237. Design your advertising for mobile
  238. Conduct A/B tests
  239. Lead people to a specific page
  240. Increase the relevancy of advertising copy and the link page
  241. Deliver users what you promised in the landing page
  242. Measure the performance of your ads frequently
  243. Consider social media remarketing
  244. Check whether you meet your social media marketing goals
  245. Measure social ROI
  246. Track your traffic growth
  247. Pay attention to your brand awareness growth
  248. Analyze if your strategies impacted conversions
  249. Ensure you’re tracking right metrics
  250. Come up with new strategies based on the analysis

All the best for your social media marketing in 2021.