Here are my best social media tips, all in one place, for your reference in 2021. Enjoy!
- Gather as much information as possible
- Use a social media audit template
- Locate all your social media platforms
- Be aware of new social media platforms
- Optimize your social media profiles
- Spot and check your competitor’s profiles
- Identify the influencer of your niche
- Get ideas of the influencer’s branding
- Review your best posting time
- Compare your audience across platforms
- Analyze your follower growth
- Identify fake followers
- Understand your social traffic
- Make your images and messages consistent
- Discover your top performance posts
- Evaluate your growth by percentage compared with the previous time
- Don’t forget about specific platform metrics
- Calculate your monthly ROI
- Determine if you should keep or delete your account
- Create new objectives and goals from the analysis
- List out your swot for your social media marketing
- Set realistic and reachable goals
- Establish specific goals that align your business objectives
- Determine your key metrics for your goals
- Design your online customer services in social listening
- Brainstorm how you influence on social media
- Seek the best way to connect your followers and influencers
- Plan for social selling to convert people
- Develop strategies that support your weaknesses
- Don’t miss opportunities in your strategies
- Create strategies for each social media platform
- Craft strategies that add value to or entertain your target audience
- Invest in social media marketing tools
- Leverage the right social media tools in each phase
- Gather as many resources as possible in your budget
- Make a good first impression
- Identify what other profile does to catch your attention
- Learn from what others are missing
- Fill out everything in your profile if possible
- Get a username so that people can search for you
- Try to keep the same username across platforms
- Add a profile image so that people recognize you
- Use the right size for social media profile images
- Add a cover image or background image
- Don’t make the larger image distracting
- Give a meaningful description in your bio
- Make sure to use keywords and phrases in your profile
- Build your credibility with your skills
- Add call-to-action in your bio
- Provide key contact details
- Don’t forget your URLs
- Remain consistent in profiles across platforms
- Show personality (but not too much)
- Change the main url if you have promotions
- Link to your other social channels
- Make sure that your links work
- Update your profile regularly
- Check your privacy settings
- Consider your photo tagging settings
- Make sure that your website has a way to follow your social channels
- Promote your social media profile information in your email marketing
- Change your password regularly
- Define who your target audience is
- Check your competitors’ followers
- Find the key demographics of your target
- Look at which platforms your target audience hangs out
- Know when your target audience is active
- Listen to what your target audience is talking about
- Learn the tone of your target audience
- Identify who your target audience is interacting with
- Pay attention to your competitor’s top performing posts
- Check what kind of headlines your competitor is using
- Locate which ones are your competitor’s core social channels
- Spy on your competitor’s hashtag strategies
- Uncover your competitor’s strategies for follower growth
- Check when they are posting
- Discover how often your competitor updates on each platform
- Understand your competitor’s strengths
- Analyze your competitor’s weaknesses
- Define your competitive advantages
- Make sure to pick the successful ones for competitor research
- Spot how your competitor offers social customer service
- Understand the advantages of each social media platform
- Spot where your target audience is and connect with them
- Understand how active your target audience is on each channel
- Limit the number of social media platforms that you can handle
- Test if your contents work for the social media platforms you chose
- Don’t make yourself do it for just work – enjoy!
- Make your calendar as the hub of your team’s activities
- Be clear and as specific as possible in your inputs
- Choose the right social media marketing calendar
- Have someone to manage your calendar
- Make it as customizable as possible
- Define who’s responsible for a certain task
- Consider fun national holidays to engage with the audience
- Update the status every time you progress your tasks
- Add all the filters to deliver your post effectively
- Include all metrics for your strategies to track
- Set up your evaluation periods
- Plan with enough time to polish your contents
- Be flexible for last minute changes
- Add your (estimated) milestones to achieve
- Always keep tracking your marketing calendar
- Have a good balance between busy and no-plan days
- Use a good collaboration tool for team communication
- Set priorities for your projects
- Create unique and high-quality contents
- Craft long-form contents
- Conduct a content audit
- Share educational contents
- Improve your readability
- Keep your target audience’s interests and problems in mind
- Give actionable information
- Make it visual and compelling
- Create informative infographics
- Promote with video contents
- Pay special attention to feedback
- Maximize your performance with hashtags
- Take advantage of your data and analysis
- Write click-worthy headlines
- Don’t forget to optimize with keywords
- Don’t forget trends
- Recycle your old contents
- Repurpose your existing contents
- Make social sharing easier for users
- Consider employee advocacy
- Insert a call-to-action sentence
- Evoke users’ emotions
- Understand the optimal number of the hashtag on each platform
- Narrow down audience by specific or niche hashtags
- Mix generic hashtags with specific ones
- Make your hashtags short and memorable
- Check hashtag trends and join
- Find out your competitor’s hashtags
- List out your influencer’s hashtags
- Keep the related hashtags in mind
- Consider singular and plural versions of hashtags
- Analyze your top performance post’s hashtags
- Match your image and hashtags
- Hide hashtags
- Measure the performance of hashtags
- Add location hashtags
- Avoid putting hashtags near your main keywords
- Use hashtag analytics tools to find the best hashtags for you
- Don’t use the same hashtags repetitively
- Post at peak traffic times
- Apply the 80/20 rule
- Establish your publishing frequency for each platform
- Avoid posting the same contents across platforms
- Schedule an alert to tell key members when to publish
- Reshare your evergreen contents
- Consider the 5-3-2 rule
- Find other’s shareable posts
- List out your favorite website to share
- Use a social media marketing calendar
- Leverage social media scheduling tools
- Communicate with users by personalized interactions
- Ask questions and join the social conversation to answer
- Take advantage of emojis
- Go for video content and live video
- Reach out to your target users and talk to them directly
- Use polls for a quick engagement
- Leverage interactive survey features
- Join some relevant groups and communities
- Focus on original visuals in your post
- Grow your follower base
- Share user-generated content (UGC)
- Audit your audience’s social media engagement
- Find out how your competitors improve engagements
- Cross-promote across the platforms
- Provide social proof
- Create videos to showcase your products/services
- Do social media outreach
- Promote in your social media community
- Don’t be afraid to give spotlights to content multiple times
- Add tags of your products into your post
- Get your employee involved
- Consider content share community
- Offer deals or promotion codes on your target channels
- Run a social media contest
- Conduct a giveaway
- Plan sweepstakes
- Use referral promotion
- Create a landing page for promotion
- Don’t run your promotion longer
- Keep your entry form short and low-barrier
- Follow the social promotion rules
- Don’t forget to mention the eligibility
- Email to all the participants including non-winning ones
- Don’t cross-post the same contents across channels
- Create social media advertisements
- Be as active as you can in your community
- Focus on building trust by your engagement
- Solve problems your community members have
- Drive your community members to your website regularly
- Create FAQ documents for consistency
- Share your success stories
- Define your top engaging members
- Ask your members to leave a review
- Don’t ignore any post in your community
- Respond as quickly as possible
- Deal with negative feedback carefully
- Conduct social listening
- Show your gratitude to your customers
- Keep an eye on social mentions about you
- Pay attention to the conversation that is related to your business
- Personalize your relationship
- Collect and analyze customer data
- Polish your communication skills
- Consider users’ privacy
- Use gamification
- Be open and transparent
- Build a customer loyalty program
- Measure customer loyalty
- Define your goals and key KPIs clearly
- Reach out the right influencers that fit with your brand
- Check influencer’s audience demographics
- Don’t let fake influencers throw you
- Warm up by engaging with your influencers’ posts
- Prepare a clear guideline for the partnerships
- Test smaller influencers
- Target a small audience segment
- Allow influencers to be creative
- Track your influencer marketing performance
- Ask your influencer for feedback about your brand
- Collaborate with multiple influencers
- Build long-term relationships
- Define the purpose of your advertising
- Keep looking for a target audience that works
- Be careful with your frequency
- Make sure to use a magnetic headline
- Create a sense of urgency
- Add an attractive image in the ads
- Don’t include too many texts on the image
- Seek creative ways for your ads
- Tell what to do clearly in call-to-action messages
- Design your advertising for mobile
- Conduct A/B tests
- Lead people to a specific page
- Increase the relevancy of advertising copy and the link page
- Deliver users what you promised in the landing page
- Measure the performance of your ads frequently
- Consider social media remarketing
- Check whether you meet your social media marketing goals
- Measure social ROI
- Track your traffic growth
- Pay attention to your brand awareness growth
- Analyze if your strategies impacted conversions
- Ensure you’re tracking right metrics
- Come up with new strategies based on the analysis
All the best for your social media marketing in 2021.
