We Love to Talk, Share, & Collaborate

We believe that great ideas are born from free thinking, from sharing, and from interacting. Our blogs are good mix of our views on trending topics, tips and guides and the happenings in our awesome office!


The Allure of Alliteration in Advertising

Originally published by our MD, Rishabh Dev, on Digitaldefynd. What do Ted Talk, American Airlines, Big Bazaar, Coca Cola, Café Coffee Day, Dunkin Donuts and Gold’s Gym have in common? Well, for one; they are all successful, easily recognizable brands…

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Lessons for entrepreneurs from ‘The Book of Five Rings’

Originally published by our MD, Rishabh Dev, on YourStory. Perceive that which cannot be seen with the eye. – Miyamoto Musashi In Japanese folklore, rōnin, the masterless samurai, were looked down upon with much disdain. A masterless samurai was one whose…

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28 Shades Branding Showcase

Mapplinks Created the Brand Identity for 28 Shades

28 Shades is a resto-pub with a perfect amalgamation of elegance and quirky fun. The ideation took place from scratch to meet the brief and cater to all age groups. The idea and design behind the brand was to cater…

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Digital Marketing Lessons From Miyamoto Musashi’s The Book Of Five Rings

“You can only fight the way you practice” – Miyamoto Musashi The Samurai have always been very intriguing people. Their code – Bushido, their way of life and their weapons have inspired books, poems, movies and much more in the…

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Infographic Marketing for Lead Generation and Increasing Email Subscribers

Originally published by our MD, Rishabh Dev, on Leadsquared The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart…

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‘The patience triangle’ and why the startup ecosystem needs growth hacking

Originally published by our MD, Rishabh Dev, on YourStory “Two roads diverged in a wood, and I — I took the one less travelled by, And that has made all the difference.” – Robert Frost 2016 is almost over. The ideological…

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How marketer personality types affect digital channels and engagement

Originally published by our MD, Rishabh Dev, on SocialSamosa People’s can be classified into two broad categories when it comes to describing their social life – introverts and extroverts; but does that have anything to do with your professional life?…

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Keep Your BFFs Away from Your Startup’s Facebook Page

Originally published by our MD, Rishabh Dev, on Iamwire. A marketer’s biggest nightmare is that in spite of all his knowledge of social media channels, tips, and tricks, he will fail in promoting his brand online. The thought itself gives me…

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