Growth Marketers operate differently when compared to regular lead generation executives or digital marketers. In growth marketing, we approach the same goal of generating leads with lower investments and higher returns by using creative methods and unconventional channels.
I’ve executed multiple lead generation hacks for my own business as well as for clients (both B2B and B2C) and in this article, I will share the lead generation hacks I’ve used for my own business.
None of these strategies need ad campaigns or ad budgets so get ready to use these actionable strategies in your growth marketing campaigns to fill your marketing funnels without burning cash on ad spent.
1. Add a CTA in your email signature
Add a call-to-action and link to just one product or service or offer you have based on your growth marketing metrics and experiments
2. Use a Hello Bar on your website
Another way to fuel your growth marketing experiments and generate leads is to use The Hello Bar. It’s a great lead generation method to turn your site’s traffic and activating it.
3. Host Webinars on OPNs
Hosting webinars is good but hosting webinars on OPNs (other people’s networks) is great! This lead generation hack gets you to access their network and fills your top-of-funnel.
4. Add a sign up form above the fold
You can increase your landing page lead conversion rate by using a form above the fold. Also, make sure you test your mobile forms first! Make sure the user doesn’t have to scroll a lot to find your offer.
5. Put your thank you page to use
Thank you pages, just like landing pages, are to be used for lead generation. You can get social shares, cross-sell and upsell as well as add additional offers or upgrades to your thank you pages.
6. Offer free online courses
Free online courses are perfect for top-of-the-funnel (TOFU) lead generation. Even if you’re not in the education space, create courses related to your product or service using your expertise to add value to others in exchange for their lead info.
7. Online courses as email drips
You can also set up a complete online course as an email drip. This is often a low resistance lead generation hack and an opportunity for you to add a lot of value!
8. Lead Activation Using Newsletters
Send out a monthly newsletter with your best content and tips and use a P.S. CTA for lead activation
9. Generate leads with Side-projects
Create side-projects that are mini-value bombs of what your target audience needs. You can also offer free versions of your premium products with limited featured as a side-project (or side-product) to generate leads.
10. Leverage public slack channels
One of my favorite OPN lean generation hacks is Slack communities.
Step into slack communities that are public, add value and generate highly engaged and genuine leads.
11. Quora Q&As
An authoritative presence on Quora attracts the right kind of audience and leads. I’ve been ranked as a top writer on Quora and my lead generation case study from Quora has been featured on Entrepreneur.com.
12. Reddit threads
On Reddit, start by adding value, earn karma, understand the subreddits you’re part of and then play your game. My Reddit lead generation method has also been featured by Entrepreneur.
13. LinkedIn conversations
Turn messages and new connections on LinkedIn into conversations and turn conversations into leads.
14. Use AngelList to Generate Leads
I turn all my job matches on AngelList to leads. Well, I’m not even looking for a job anyway and I’m just matching with companies to generate leads!
15. Run re-launch polls for lead generation
Run polls in your community or other people’s communities to convert poll voters to leads and engage with your potential customers. Their vote acts as the first YES in their user journey through your marketing funnel.
16. Run Facebook Messenger Automation for Lead Generation
Facebook Messenger is a great way to deliver your marketing messages with extremely high open rates (80%+) and you can widen your top-of-funnel using these engaged users and turn them into engaged leads.
17. Offer special community-based Discount coupons
Create special discounts for each community you’re an active contributor to turn the group members into leads.
18. Add lead generation forms inside chatbots
Adding a simple chatbot on your website can increase your lead generation from the site by 40%. You can also use it to provide support.
19. Pay with a tweet
Drive social shares, get visibility in OPNs, and generate leads from shares! Pay with a tweet is a simple way to exchange value for a social share.
20. Speaking at free events
Even without getting paid speaking gigs, you can leverage the network of another event by speaking there for free to just host your own free event and most coworking spaces will offer you to rent the space for free as a part of their co-promotion strategy.
Of course, I’m assuming you’re really good at whatever you do for you to speak at an event.
21. Bonus Lead Generation hack
Lead Generation Hack: Extract Email IDs from LinkedIn and Facebook
Liked the hacks?
You can 80 more lead generation hacks in my book ‘101 Ways to Generate Leads’ here.