Category Archive for "Digital Marketing"

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Brand Awareness Mistakes to Avoid

Marketers looking for new clients have to first create awareness about their brand. The process of creating brand awareness is an integral marketing process which not many marketers realize. During this process of creating awareness about your brand and business,…

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5 Ways to Use SlideShare in Your Marketing

Any business not using SlideShare for their marketing is losing out on a valuable platform. It is often said that SlideShare is visited by business owners more than any other media. It has also made a place in the list…

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[EBOOK] Why You Need Social Media for Your Business

Often, businesses with no social media presence wonder if the presence on various social media platforms really makes a difference to their business. This is an answer best answered with detailed information on what you, as a business, can achieve…

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Deciding between In-house and Outsourcing Digital Marketing of your business?

When deciding whether to hire an in-house digital marketing team or outsource your business’s digital marketing needs, there are a few points to be considered. This is because quite a few differences exist between an in-house digital marketing team and…

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what-is-remarketing

What is Remarketing?

Remarketing is a way for marketers to target their audience with content they have previously viewed in order to rekindle their interest towards a particular product or service. It is an extremely potent tool for business owners whose clients might…

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what-is-dark-social-media

What is Dark Social Media?

As users of the Internet, social media, and email, we have had enough experience viewing websites or web pages whose links would have been shared through social media, email, and chat. Now, coming to site hits or visitors to websites…

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10 Ways to Find Content For Your Blog

10 Ways to Find Content For Your Blog

Have run out of ideas for your blog? Don’t know where to find content to write articles for your blog? Scroll down and see 10 ways you can find content for your blog. Share some love if you find these…

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5 Ways Fonts Affect Marketing

5 Ways Fonts Affect Marketing

When fonts and typefaces and typography entered the lives of people for the first time, not many marketers knew then, the impact it would go on to make in the entire marketing process. What is still a mystery to many…

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Blog-post

How to create an effective content strategy for blogs

The term blog has become very popular over the last several years.For a blog to keep going, there should be content. But simply creating content won’t serve the purpose. Therefore, building a content strategy is important. The entire content strategy…

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