Category Archive for "Digital Marketing"


An Important Update to the AARRR Pirate Funnel for Startup Growth

Originally published by our MD, Rishabh Dev, on Medium. The AARRR funnel worked really well. Until it didn’t. Yes, We’ve moved from the Pirate funnel to a new framework while running growth campaigns for our portfolio startups and clients. Before we…

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Digital Marketers create User Personas, Growth Hackers create Channel Personas.

A growth hacker thinks beyond the default marketing channels to get better results, with less time and money. Originally published by our MD, Rishabh Dev, on Medium. Doubting the Default is a key characteristic of a growth mindset. While creating user personas…

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6 Social Media Marketing Lessons That Samurai Can Teach You

Originally published by our MD, Rishabh Dev, on AgoraPulse. Inspiration is everywhere. All that is needed is observation. For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai. The Samurai principles of life, the Bushido,…

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How to Increase Conversion Rates Using Confirmation Bias for Your Brand

Originally published by our MD, Rishabh Dev, on LeadSquared. For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of…

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The top 3 Twitter Marketing growth hacks for 2017

Originally published by our MD, Rishabh Dev, on SocialSamosa. One of the biggest challenges for Bootstrapped Businesses is figuring Low Budget avenues for lead generation and growth within the existing ecosystem of digital channels and social media platforms. While big…

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How To Use Gamification In Growth Hacking?

Gamification has been creating a lot of buzz in a business world that is increasingly driven by technology. It has proven itself in engaging people and driving motivation levels to bring about a change in their behavior, help them develop…

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The Allure of Alliteration in Advertising

Originally published by our MD, Rishabh Dev, on Digitaldefynd. What do Ted Talk, American Airlines, Big Bazaar, Coca Cola, Café Coffee Day, Dunkin Donuts and Gold’s Gym have in common? Well, for one; they are all successful, easily recognizable brands…

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Lessons for entrepreneurs from ‘The Book of Five Rings’

Originally published by our MD, Rishabh Dev, on YourStory. Perceive that which cannot be seen with the eye. – Miyamoto Musashi In Japanese folklore, rōnin, the masterless samurai, were looked down upon with much disdain. A masterless samurai was one whose…

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Digital Marketing Lessons From Miyamoto Musashi’s The Book Of Five Rings

“You can only fight the way you practice” – Miyamoto Musashi The Samurai have always been very intriguing people. Their code – Bushido, their way of life and their weapons have inspired books, poems, movies and much more in the…

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