Category Archive for "Digital Marketing"

brain-forbranding11236

How to Increase Conversion Rates Using Confirmation Bias for Your Brand

Originally published by our MD, Rishabh Dev, on LeadSquared. For nearly four decades now, Apple has attracted legions of fans who swear by every product rolling off the assembly line. So much so that its once competitor and propagator of…

Read More
Top-3-Twitter-Marketing-Growth-Hacks-Featured-image-21217

The top 3 Twitter Marketing growth hacks for 2017

Originally published by our MD, Rishabh Dev, on SocialSamosa. One of the biggest challenges for Bootstrapped Businesses is figuring Low Budget avenues for lead generation and growth within the existing ecosystem of digital channels and social media platforms. While big…

Read More
How-to-use-gamification-featured-image-20217

How To Use Gamification In Growth Hacking?

Gamification has been creating a lot of buzz in a business world that is increasingly driven by technology. It has proven itself in engaging people and driving motivation levels to bring about a change in their behavior, help them develop…

Read More
mapplinks-16217-1

The Allure of Alliteration in Advertising

Originally published by our MD, Rishabh Dev, on Digitaldefynd. What do Ted Talk, American Airlines, Big Bazaar, Coca Cola, Café Coffee Day, Dunkin Donuts and Gold’s Gym have in common? Well, for one; they are all successful, easily recognizable brands…

Read More
miyamoto-new-blog-featured-image-30112

Lessons for entrepreneurs from ‘The Book of Five Rings’

Originally published by our MD, Rishabh Dev, on YourStory. Perceive that which cannot be seen with the eye. – Miyamoto Musashi In Japanese folklore, rōnin, the masterless samurai, were looked down upon with much disdain. A masterless samurai was one whose…

Read More
blog

Digital Marketing Lessons From Miyamoto Musashi’s The Book Of Five Rings

“You can only fight the way you practice” – Miyamoto Musashi The Samurai have always been very intriguing people. Their code – Bushido, their way of life and their weapons have inspired books, poems, movies and much more in the…

Read More
blogheader-271216-500x500-1

Infographic Marketing for Lead Generation and Increasing Email Subscribers

Originally published by our MD, Rishabh Dev, on Leadsquared The power of visual media in today’s world is undeniable. A picture goes viral in seconds, while even the most well-written article might need time to attract readers. As a smart…

Read More
blogheader-271216-500x500

‘The patience triangle’ and why the startup ecosystem needs growth hacking

Originally published by our MD, Rishabh Dev, on YourStory “Two roads diverged in a wood, and I — I took the one less travelled by, And that has made all the difference.” – Robert Frost 2016 is almost over. The ideological…

Read More
mapplinks-141216-500

How marketer personality types affect digital channels and engagement

Originally published by our MD, Rishabh Dev, on SocialSamosa People’s can be classified into two broad categories when it comes to describing their social life – introverts and extroverts; but does that have anything to do with your professional life?…

Read More