A Proven Process for Scalable Growth
At Mapplinks, we’ve developed a structured, data-driven process to help businesses scale their marketing funnels and achieve sustainable growth. Our approach combines strategic planning, agile execution, and continuous optimisation to deliver measurable results across acquisition, retention, and conversion.
How It Works
Audit and Strategy
We analyse your current marketing funnel to uncover growth opportunities and identify bottlenecks.
What We Do:
- Evaluate existing acquisition campaigns.
- Assess retention strategies
- Review website conversion performance.
Outcome:
- A tailored growth strategy aligned with your business goals and key metrics.
Experimentation
We design and run growth experiments to test hypotheses, gather insights, and identify scalable strategies.
What We Do:
- Create A/B tests for CRO and marketing campaigns.
- Launch pilot campaigns across acquisition channels like Meta Ads and Google Ads
- Experiment with email automation to boost sales.
Outcome:
- Data-backed insights that guide high-impact decisions.
Execution
We implement winning strategies from our experiments, focusing on driving results efficiently and effectively.
What We Do:
- Scale successful ad campaigns and refine targeting.
- Optimise email and SMS workflows for better retention.
- Improve website performance through CRO best practices.
Outcome:
- Tangible improvements in key metrics like CTR, conversion rates, and LTV.
Scaling and Optimisation
Once strategies prove effective, we scale them to maximise growth while ensuring profitability.
What We Do:
- Expand ad campaigns to new audiences and geographies.
- Automate and fine-tune retention campaigns.
- Conduct ongoing performance reviews and adjustments.
Outcome:
- Long-term, sustainable growth and a fully optimised marketing funnel.
