The A3R3 Funnel: A Strategic Approach to Full-Funnel Growth Marketing
At Mapplinks, our work is underpinned by the A3R3 Funnel—a proven framework that encompasses every stage of the customer journey. From attracting potential customers to retaining loyal advocates, our framework ensures that your marketing funnel is optimised for scalable and sustainable growth.
What is the A3R3 Funnel?
The A3R3 Funnel is a comprehensive growth marketing framework focusing on three key stages of the customer lifecycle:
A3: Awareness, Acquisition, Activation
- These stages centre on attracting the right audience and converting them into engaged users.
R3: Retention, Revenue, Referral
- These stages prioritise nurturing relationships, maximising profitability, and encouraging advocacy.
By seamlessly integrating these stages, we align your marketing efforts with your customers’ needs at every step.
Breaking Down the A3R3 Funnel
Awareness
Attract the right audience with targeted strategies that build brand visibility.
What We Do:
- Launch performance campaigns across Meta Ads and Google Ads.
- Optimise content and messaging for your ideal customer profile.
Goal:
- Drive high-quality traffic to your website or landing pages.
Acquisition
Turn visitors into leads by offering a clear value proposition and a seamless user experience.
What We Do:
- Design high-converting landing pages.
- Implement precise targeting to attract potential buyers.
Goal:
- Increase the percentage of visitors who become leads or customers.
Activation
Encourage users to take the next step, whether it’s signing up, making a purchase, or exploring your offerings.
What We Do:
- Set up effective onboarding sequences (e.g., emails, in-app flows).
- Use A/B testing to optimise CTAs and first-purchase incentives.
Goal:
- Create a seamless activation experience that converts leads into paying customers.
Retention
Maximise customer lifetime value by keeping customers engaged over time.
What We Do:
- Set up email and SMS retention campaigns using Klaviyo.
- Personalise messaging to re-engage inactive customers.
Goal:
- Build long-term loyalty and minimise churn.
Revenue
Optimising the customer journey and average order value (AOV) drives higher revenue.
What We Do:
- Implement upselling and cross-selling strategies during checkout.
- Use CRO techniques to improve purchase completion rates.
Goal:
- Boost profitability with a focus on conversion and upselling
Referral
Turn satisfied customers into advocates who promote your brand.
What We Do:
- Develop referral programmes and incentivise advocacy.
- Leverage user-generated content and testimonials.
Goal:
- Amplify growth through word-of-mouth marketing.
