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Become a Growth Hacker in 8 Weeks

Rishabh Dev

Growth Consultant | Author of '101 Ways to Grow Your Startup' | Director at Mapplinks

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Course duration

8 weeks

Time commitment

4-6 hours/week

Cohort

Cohort 2

About the course

An 8-week, live cohort-based course which will kickstart your career in growth. The learnings from this course will help you grow your business faster than ever, without spending loads of money on ads. If you are already a growth hacker, get ready to upskill yourself as you deal with more complex problem statements in your career. This program is crafted by experienced course designers in conjunction with subject matter specialists and is vetted by growth leaders from across the industry. The focus on this course is to build a solid mental framework that allows you to come up with growth hacks in any situation. You will also be exposed to a variety of tools that every growth hacker must be aware of and proficient with. Through thoughtfully devised live content, a community of determined learners, case-based teaching and hands-on projects, this course will help you gain valuable insights as you take the first step to become a growth hacker!

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Live sessions
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Guests & mentors

Do you think of yourself as one of these?

Students (Kickstart your career in growth)

Digital Marketers (Upskill yourself to get better opportunities)

Entrepreneurs (Reduce your CAC and improve LTV)

Freelancers (Find new clients using growth hacking)

If yes, you're at the right place!

We have created a great learning experience for learners just like you.

At the end of this course, you will be able to

01

Understand growth as a mindset, process, skillset and toolset

02

Map AAARRR metrics for each stage of the growth funnel

03

Generate unlimited growth hacking ideas with the 3C Framework

04

Execute the complete growth hacking process

05

Run A/B tests, CRO experiments and measure results

06

Measure the right growth metrics (NSM and OMTMs) for your business

Course curriculum

This course contains a total of 7 topics

  • Activity: Icebreaker
  • Fundamentals of Growth
  • Growth mindset, process, skillset and toolset
  • Build your growth personas
  • Growth hacking questions to ask a business
  • How to generate growth hacking ideas based on the 3C framework
  • Activity: GH Idea Generation
  • OPNs and piggybacking
  • The AAARRR funnel and metrics
  • Activity: Map AARRR funnel and metrics for a business example
  • Group Activity: Present your Pirate funnels
  • Growth hacking skills – Fundamental, General and Specific Skillsets
  • What is split testing and A/B testing?
  • What is Click Rate Optimization
  • Fundamentals of copywriting: frameworks + AI copywriting tools
  • Landing pages
  • CHALLENGE: Build a landing page using copywriting frameworks and implement split tests within 30 mins
  • Hard and soft data
  • UTM tracking, User journeys, and User Heatmaps
  • Google Analytics
  • Activity: GA Metrics Hunt
  • Intro to Google Optimize
  • Step by step walkthrough of GO and setup a live A/B test
  • Personalization experiment idea generation
  • Understanding various Acquisition and Retention Channels
  • CAC and LTV
  • How to run ads – ad campaign structures, ad experiments and creative testing
  • Activity – create an ad campaign structure
  • Writing Ad copy with AI tools
  • Generating ad creatives using Canva
  • Activity – generate ad copy and creatives
  • Outreach and list building
  • Web scraping tools walkthrough
  • Activity – Let’s scrape websites together!
  • Customer Retention & Lifecycle
  • Email Marketing Fundamentals
  • User Segmentation
  • Cold Email Fundamentals * Personalisation
  • Activity: Setting up your first email campaign and automation (tool: ActiveCampaign)
  • How to create your own newsletter Walkthrough (Tool: Convertkit)
  • Activity: Send your first newsletter to family and friends
  • How to manage the entire growth hacking process (Sheets Template)
  • Tools to manage growth hacking – Kanban, Clickup/Trello, Notion
  • Present your growth hacking frameworks
  • Feedback and discussion on the presentations
  • Final group activity (Surprise!)
  • Conclusion

Weekly schedule

These are weekly recurring sessions and learning activities scheduled throughout the duration of this course.

Core sessions

Live, hands-on, activity-led sessions conducted by the instructor

Tuesday & Friday
6:00 PM – 7:30 PM (IST)

Active learning projects

Hands-on, experiential and real-world projects to test your knowledge and skills

Assigned weekly

Meet your instructor👨🏻‍💻

Rishabh Dev

I’ve consulted 50+ businesses on growth since 2012.

I’m honoured that my growth hacking process is used by organisations such as Nestle, Philips, IIMs, NUS, Accenture and Oracle.

I’m here to build the next generation of growth marketers.

Linkedin Youtube

Guests

Here are some guests who appear in the cohort.

Abhash-Kumar

Abhash Kumar

VP-Marketing at Springworks

Deepak

Deepak Kanakaraju

CEO at LearnToday and Founder at PixelTrack

Debarati

Debarati Banerjee

Marketing Lead at PipeCandy

Malhar

Malhar Barai

Senior Director of Marketing at Affle

Aditya

Aditya Sheth

Head of Growth @ Agentnoon (YC W22)

Shivam Jha

Founder @ Nawvel

Master the essential tools of a Growth Hacker

Google-Optimize

Google Optimize

Google-Analytics

Google Analytics

Microsoft-Clarity

Microsoft Clarity

Google-Ads

Google Ads

Jasper.ai

Jasper.ai

Google-Optimize

Google Optimize

Google-Analytics

Google Analytics

Microsoft-Clarity

Microsoft Clarity

Google-Ads

Google Ads

Jasper.ai

Jasper.ai

ActiveCampaign

ActiveCampaign

ActiveCampaign

ActiveCampaign

ConvertKit

ConvertKit

Klaviyo

Klaviyo

Semrush

Semrush

Answer The Public

Answer The Public

Webscraper.io

Webscraper.io

Zapier

Zapier

Builtwith

Builtwith

ClickUp

ClickUp

ChatGPT

ChatGPT

Enrolment process

Cohort size limited to 10 only! Grab your seat now!

01

Submit application

Tell us why you wish to enroll in this course. We will review your application and decide if you’re a good fit.

02

Get enrolled

You will receive an acceptance mail from us on your selection. Pay and get yourself enrolled.

03

Start your journey

Congratulations, you're in! Time to get your community-led learning journey started.

Show us what you got!

Every application is assesed properly to build a curated cohort of learners.

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Testimonials

" One of the few No BS marketers out there. I've learnt a lot from him and his teachings have turned me into not just a growth hacker, but also a better marketer.
Gioia-Serra
Gioia Serra
Social Media Manager at Is Molas Resort
" A really knowledgeable growth hacking consultant who knows his industry well. Guides you with easy, actionable growth hacking steps for your industry. Rishabh is a great trainer who simplifies complex information into small chunks of easily digestible information.
Manisha-Raghunath
Manisha Raghunath
Anchor - Communications
" Growth Hacking is not an action. It's a mindset. Having worked closely with Rishabh for close to 6 months, his sessions influenced me in applying his concepts not just in a professional environment but in real life situations as well. Highly recommended to anyone who wants to work with the best in industry and learn growth!
Praveen-Raj
Praveen Raj
IIM-C, Tech Transformation at EY
" Rishabh is one of the best, if not the best growth hacker in India. Having attended his Growth Hacking workshop in Mumbai, I have learnt a lot and would recommend him to anyone wanting to become a kick-ass growth hacker! 🙂
Aditya-Sheth
Aditya Sheth
Head of Growth at Agentnoon (YC W22)
" Rishabh has given me a completely new perspective towards being a T shaped marketer and the mindset required to become one. Kudos to him for his awesome work and knowledge he imparts.
Sarang-Bhirad
Sarang Bhirad
Co-founder at Adscellent Media
" Rishabh is the best person to learn the A-Z of growth hacking. An experienced growth marketer, he has a great style of explaining growth concepts and making you deep dive into growth experiments.
Punit-Mahajan
Punit Mahajan
Senior Marketing Manager at Hype.Partners
growth-hackers

Frequently asked questions

General

Yes! This course is built keeping in mind the time constraints of both students and full-time professionals. You will be committing 6 hours a week to this course.

I strongly recommend you make time for live sessions so you can ask questions directly and make the most out of it. But if you are unable to attend a live session due to unavoidable circumstances, you can always access the recording of the session that you missed.

All course instruction will be online and the sessions will be conducted on Zoom.  All you need is a good internet connection to attend the live sessions and other activities.

Payment

Yes. If you’re not happy with the course within the first 7 days, we will refund your course fee minus the payment gateway charges. No questions asked!

You may also request to defer your acceptance to a subsequent cohort at no additional cost.

We support credit cards, debit cards, and UPI payments

Yes, you can pay the first month before joining and the next month within 15 days.

Show us what you got!

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Become a Growth Hacker

Apply Now

Duration
8 weeks

Time commitment
4-6 hours/week

Cohort
Cohort 2

Apply Now