Twitter tests the Buy button!

September 19, 2014

Twitter, in the latest phase of building more functionality has come up with a test phase of the ‘Buy’ button which will, at present let a small percentage of US users buy products on Twitter. The number of users who get access to this option will slowly increase in the future.

Twitter_Buy button

With this latest move, buying a product on Twitter is just a few taps away. Once the user has tapped the ‘Buy’ button, he/she is taken to the payment and shipping screen where he/she can choose the payment method, fill in the shipping details and then these details are sent to the merchant so that the delivery process can be initiated.

Twitter has built a functionality by which users can enter their credit card details and this will be stored by Twitter so that the users can avoid re-entering the information for future purchases. This information is stored in an encrypted format after your first transaction. It has been designed in this manner keeping the users’ security in mind. Although this information is stored by Twitter, the user is always free to remove this information from their Twitter account. But, Twitter promises that the user’s credit card information will not be shared with the seller without the user’s permission.

This is a first of its kind from Twitter with more users getting to try the Buy button on Twitter as the days go by. The merchandise and products sold through this platform are exclusives and will not be available anywhere else. For now, Twitter has partnered with four sellers and this option is available on iOS and Android platforms.

This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales. We’re not building this alone: we’ve partnered with Fancy (@fancy), Gumroad (@gumroad), Musictoday (@Musictoday) and Stripe (@stripe) as platforms for this initial test, with more partners to follow soon. – Twitter Blog

In the coming days, Twitter would be partnering with artists, non-profit organizations in order to make available more products for buying on Twitter. This feature is a great opportunity for e-commerce players to promote and sell their products through Twitter. To learn more and be an early adopter of this feature, mail us at connect@mapplinks.com or leave a message on our Contact page.

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