Consumer Relationships & Loyalty in Social Media | Knowledge at #SMWBangalore
About the speaker – Shyam Nair
He is the Co-Founder at Route-01, which is a specialized Online Brand Management Consultancy with a client base in Bangalore and Dubai. Before starting his own venture he worked as Director – Planning and Creative Strategy (Consulting) at Spry Social Media.
I chose to attend this session because of the criticality and the difficulty involved in the topic i.e. “Consumer Relationships & Loyalty in Social Media” especially in the current world which is filled with bargain hunters and cut throat competition.
Here are few key takeaways from the session,
- Understand the buyer.
- Concentrate on what buyer wants not on what the brand wants to sell.
- Before tapping the market with big bang marketing, ask…”why your brand exists?”
- Build loyalty to your proposition than to your brand.
- Try to humanize the brand.
- 7Ps of social media marketing: Positioning, Performances, Proximity, Price, Presence, Perception & Promotion.
- Loyalty + Communication = Engagement
This session included very useful insights from his own experiences. These reminded me of my MBA days when I used to read case studies about big brands. This was my best session in this year’s #SMWBangalore. Thanks Shyam Nair for the enlightening session.