Rebranding Money View: Identity Design Case Study by Mapplinks

March 31, 2016

Helping Money View revamp their identity for a cleaner, neater, simpler look and for a better connect with its audience.


Money View is a money/finance tracking app that provides users a single window, real-time view of their finances. A completely secure app, it reads data from the phone through SMSs and provides data to the users. Money View was founded on September 17, 2014 by Puneet Aggarwal and Sanjay Agarwal. The app has been funded and has over 1 million downloads on the Google App store today!


Since the app was launched almost a year ago, the initial designs seemed outdated and not in-line with new-age design requirements. Also, though the app was very popular on social media, the posts did not have any uniformity or consistency in terms of designs, fonts, and colours. Branding guidelines were non-existent.



We first began with redesigning the logo. The old logo included outdated design elements such as shadows and gradients. Our approach was to use only flat colours to give it a clean, simple look, in-line with Google’s material design. We also experimented with different colours. Eventually, we zeroed in on green, albeit a different shade. Here’s how the logo evolved:




Once the logo was finalized, we moved on to deciding the apt tagline for the Money View app. The brief was to have to tagline that summarized everything the app offers to its users: Tracking and managing personal expenses by offering a single window, real time view of all bank accounts, thereby letting user stay on top of their finances.


Money View: Your Personal Finance Manager

With the new logo and tagline in place, the next thing on the list was to design a comprehensive and detailed brand guideline book that would provide guidelines to everything – from logo size, colour and usage to font, typeface, social media post, templates etc. The objective of developing the brand guideline book was to ensure consistency in all communication that went out from Money View, with respect to Design and Content. The brand guideline book also behaves as a quick go-to document for any clarification with respect to design. With these guidelines in place, the turnaround time for churning out creatives improved manifold.


Project begins: June 2015

Project ends: August 2015

Logo options provided: 15

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