Deciding between In-house and Outsourcing Digital Marketing of your business?

December 19, 2014


When deciding whether to hire an in-house digital marketing team or outsource your business’s digital marketing needs, there are a few points to be considered. This is because quite a few differences exist between an in-house digital marketing team and an external digital marketing agency.

Read on for the differences between in-house and outsourcing digital marketing of your business.

Outsourcing your digital marketing needs cuts down on your expenses to a large extent, as opposed to hiring an in-house digital marketing team. The total cost of outsourcing your digital marketing needs to a digital agency is roughly equivalent, or even less than the cost of hiring one digital marketing person in-house. You can start small and then scale the digital marketing efforts up or down based on your requirements and the response. Also, the in-house digital marketing person might or might not be adept at all the aspects of digital marketing. For instance, the individual might be good at Facebook marketing and poor in PPC management. This essentially means you have to pay the digital agency as well as the in-house digital marketing person. This only makes your expenses go up.

Any good team at a digital agency will have a team comprising everybody from the digital strategist, the graphic designer, the social media marketer, the SEO expert, the community manager, and the content writer. Such a setup addresses all your digital marketing needs, thereby leaving you free to concentrate on other equally or more essential tasks related to running your business. Our structure, at Mapplinks, is such that you get an account manager who addresses all your needs and communicates with the entire team so you don’t have to.

This doesn’t mean that having an in-house digital marketing team isn’t a good idea. This too has its benefits. With the in-house team always in front of you, it is easier to communicate and get changes made, however small or big they may be. Especially considering the fact that you cannot be sure how responsive an agency will be. A lot of clients who’ve moved to Mapplinks from different agencies have mentioned responsiveness as the #1 reason of choosing Mapplinks over others!

On the flip side, the cost of hiring an in-house digital marketing team might prove to be more expensive than the retainer fee paid to the digital agency. This is largely because one person constituting the in-house digital marketing team might not have the full expertise in the said domain and therefore, you will have to hire more people. This subsequently leads to more expenses in terms of salary to be paid to your in-house digital marketing team alongside the retainer fee you might have to pay to the digital agency for supplementing your digital marketing activities.

However, an external digital agency which is responsive as well as has the complete digital marketing team to take care of all your digital marketing needs is the perfect answer to your dilemma.

If you are looking to outsource your business’s digital marketing needs to a full service digital agency that is responsive to your digital marketing requirements, feel free to connect with us.

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