Influence of Product Packaging on Buying Decisions

February 02, 2015

Source: Hubspot

You enter a store to buy yourself a can of juice. What’s running through your mind while you decide whether to go for Brand A or Brand B? Brand? Logo? Price? Or other factors? This might seem like such a simple decision but actually, there are a whole lot of factors involved in deciding which one to finally buy. A consumer’s buying decision is influenced by so many factors that it becomes difficult to making the decision going over every factor, especially when you’re already in the store. Simply put, the final buying decision is based on a few definite factors such as logo, color of the product package, the way the product package has been designed, the reach and popularity of the brand, etc.

SEE ALSO 20 Brands who Changed their Logos in 2014

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Click here to know more about how million others like you get influenced by product package design while making a buying decision.

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