Helping HackerEarth Pave the Way for a World Record – Digital Marketing Case Study
Driving social growth for HackerEarth
Helping the world’s fastest growing developer community achieve a 11X increase in fan base and a 100% increase in traffic to the website, thereby reducing cost per sign up on their platform.
WHAT THEY DO
HackerEarth is a platform to recognise programmers from all over the world and help them find the best IT jobs. At HackerEarth, developers solve interesting problems, learn programming, participate in hackathons, win attractive prizes and get noticed by great tech companies. HackerEarth, a funded startup, was founded by former Google engineer Sachin Gupta and his IIT batch mate Vivek Prakash in 2012 after having obtained their seed funding of $500,000 from Prime Venture Partners. Today, HackerEarth is the largest developer community in India.
Acquisition and cost of acquisition – they wanted to grow their community of programmers and reduce the cost of each programmer sign up on their website through digital marketing (social media and online ads).
Driving traffic to their website and reducing the cost per sign up through social media engagement
Project begins: July 2014
We targeted increasing the fan base in order to widen the community, drive more sign ups and eventually bring down cost per sign/acquisition.
They saw an increase of an average 2k fans in the fan base every month, over these 3 months
They saw an increase of an average 57k likes every 3 months or an average of 10k likes every month, over the past 12 months. There was 11X increase in fan base, Traffic to the website also increased by 100%, thereby reducing cost per sign up.
HOW DID WE DO IT?