Growth Hacking Tools Don’t Exist

December 12, 2017

Originally published by our MD, Rishabh Dev, on Medium.

There are no growth hacking tools. There are tools which can be used in growth hacking.

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Once you have a growth hack, you will try to speed up one or more steps of the growth hack — this is where a tool comes in.

As a growth hacker, you are a craftsman: You find the right tools for the job and not the job based on the tools.

Here’s what I mean:

Growth hackers have the same tools available to them as everyone else, they just use them differently. Usually, a tool will be deployed in a way to make something easier, faster, cheaper, or scalable.

Example:

For example, a travel hacker would use a credit card to leverage travel benefits and hack into better deals to find loopholes to make the most from credit card companies. Remember, there are so many others who might have the same credit card but they’ll not be able to leverage these benefits.

Below are a few examples of the various tools I’ve used in 2017 for growth hacking campaigns. This will help you understand the difference between ‘what the tool is for’ vs ‘how a growth hacker uses it’:

#1. Tweepi

Tweepi can be used to get Twitter followers but can also be used for competitor spying and research

#2. Slack

Slack can be used for team communications, but it can also generate B2B leads using public Slack channels

#3. BuiltWith

BuiltWith can be used to find which technology is ‘built with’ but it can also generate huge databases of businesses and associated contact details

#4. Google News

Google News can be a good news reader but it can also be used to scrape journalist contact details for your PR outreach

#5. Hootsuite

Hootsuite is a great social media scheduling tool but it can also be used to automate your social media calendar using RSS automation.

I call this process ‘DEEP HUNTING’ which means finding the growth hacking application of any tool.

It’s easy to search for ‘growth hacking tools’ and find a few tools which help you run some growth hack tricks. But a real growth hacker can turn any tool into a growth hacking tool by realizing the growth opportunity and application of the tool.

I avoid teaching tools and prefer teaching the mindset to find the right tools so future growth hackers can hunt their own!

Are you ready?

Here’s a starting point for you —

The following 40 tools have applications in growth hacking campaigns. I’ve used each one of these for my client campaigns and I leave it to you to find your application of the tools and how you can leverage them for your business growth:

  1. Hotjar
  2. Click to tweet
  3. SERPDigger
  4. CrazyEgg
  5. Pay with a tweet
  6. MozBar
  7. BuzzSumo
  8. Outbrain
  9. Zapier
  10. IFTTT
  11. KissMetrix
  12. Unbounce
  13. Hello Bar
  14. ConvertKit
  15. Agora Pulse
  16. SendGrid
  17. Intercom.io
  18. MixPanel
  19. Ninja Outreach
  20. SEMRush
  21. HypeGrowth
  22. Typeform
  23. Slack
  24. Colibri.io
  25. Marketo
  26. Tribeboost
  27. PollDaddy
  28. Optimisely
  29. ListBuilder
  30. Infusion Soft
  31. Hubspot
  32. Buffer
  33. Marketo
  34. Email Hunter
  35. Hootsuite
  36. SimilarWeb
  37. VisiStat
  38. WooRank
  39. Reply.io
  40. MixRank

There are many tools with clear growth hacking applications but many others where we need to deep hunt for them. This is where the real opportunity for growth is.

So go on and grab yours.

Cheers!

P.S. In case of any questions on how to use the above tools to SUPERCHARGE your growth hacking, email me at rishabh@mapplinks.com.

P.P.S. Join my free growth hacking course and learn growth hacking in 2 weeks: bit.ly/learngh

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