DailyLife – Brand Semiotics Design
About the Client
DailyLife is a brand new app from PBP Internet services who have apps like Dgital Life in their portfolio. Primarily Targeted towards the age 30+ demographics PBP Internet Service develops apps for which are easy to learn and easy to use.
A lot of organizer apps flood the Play Store and the App Store. But most of them are either bloatware or are very barebones. The consumer is left with no other option but to download multiple apps to address their personal organizer needs. They have to install a different app for notes, a different app for health and fitness, a different app for news, and so on. This becomes further complicated when the end user is of the age 35 or older. The hurdle of being not very tech savvy often restricts this demographic from using the power and convenience of technology to take control of their Daily Life.
Daily Life is a lightweight app which offers a suite of easy to use tools which can help the user take control of his/her Daily Life.
Target Audience : Age 35 Years and Above. Not Very Tech Savvy. Medium Income Group.
Message : You can take control of your Daily Life with just the tap of a finger.