Category Archive for "Search Engine Marketing"


Introduction to Creating UTM based URLs

With social media playing a big role in information sharing, one can share any link on social media with the click of a button. The amount of traffic generated through social media is enormous thereby making it quite a difficult…

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Importance of Search Engine Optimization for Ecommerce

A number of ecommerce startups have been started by entrepreneurs. But, a number of these entrepreneurs are often confused with respect to the right way of running an ecommerce business and the right business model to be followed. It is…

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6 Factors Affecting SEO Ranking of Your Website

The factors affecting SEO ranking of your website might change on a yearly basis, but there are certain basic parameters which play a crucial role in the SEO ranking of your website. The SEO ranking of your website can be…

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5 Content Marketing Tips to Improve SEO

Search Engine Optimization helps in better keyword search positions and page ranks for your website. It also helps generate traffic toward your website which is an important aspect in remaining visible to people. Sometimes, we forget the most basic tips,…

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Top 5 Keyword Research Tools

Top 5 Keyword Research Tools

Every content marketer knows that keyword research is at the core of content marketing. It is extremely important to use the right set of keywords when writing any SEO-based blog post or any SEO-based content. Technology has now made it…

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Google Adwords

Keyword Guidelines – How to use Google Keywords effectively

The constant use and abuse of keywords, some based on common SEO myths, has encouraged google to come out with guidelines on how to use keywords to our advantage. Consumers stay online all day wherever they are and search for…

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matt cutts

Google’s Matt Cutts talks about common SEO myths

Google’s Matt Cutts talks about common SEO myths in a video published by Google Webmasters, Matt Cutts – who leads the Webspam team at Google – He speaks about some common SEO myths which people still discuss on forums, blogs, and…

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google redirects

Google Webmaster guidelines for sneaky redirects

Google recently updated the Webmaster guidelines for sneaky redirects. A redirect is typically used to take users to the right content or page. However, a lot of websites and blackhat SEO companies might use redirects to mislead search engines. A…

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Google enabling app indexing in search results on mobile

In October 2013, Google announced that Google search will have the capability to index mobile apps in search results. Google started testing this feature, called app indexing, with a small group of developers and showing app search results to Android…

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