Category Archive for "Social Media Marketing"


8 Instagram Mistakes Brands Should Avoid

Instagram is clearly becoming popular as one of the social media platforms being used by businesses to promote their brands. Yet there are a few brands and businesses either not making use of Instagram’s full potential to promote their business…

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Reasons Why People Unfollow Brands

Your business has a presence across most of the popular social media platforms. You have a large number of followers as well, right? People follow your brands on social media primarily because they like your brand. As simple as that!…

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Facebook likes counting algorithm to change

The latest change in Facebook is in the way Facebook likes would be counted, particularly for business and celebrity pages. Until now, the likes on Facebook pages of businesses and celebrities had also comprised a fraction of likes from people…

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Social Media for Recruiting

How many of you have logged into LinkedIn only to see a few messages from potential recruiters saying they wish to connect with you? Social media is fast catching up as a platform for recruiting apart from continuing to do…

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8 Ways You Can Use Twitter Cover Image to Promote Your Business

The Twitter cover image can be used in numerous ways as per your needs and requirements. And one of the ways to use the cover image is to promote your business. This works well since most people are attracted towards…

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When does SEO actually start working?

Often, businesses get confused about what Search Engine Optimization (SEO) actually does to their business and how it would eventually benefit them. Their understanding of SEO is getting their websites higher rankings on Google. But, this is not the real…

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5 Ways to Get More Social Shares

When creating content for your on-site and off-site publishing, it is important to create in such a way that it appeals to different groups of people. Some of the most popular types of content formats are – Videos Lists How-to…

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Facebook Organic Page Reach Here to Stay

All those wondering if the news about Facebook doing away with organic page reach completely is true, then cheer up! The good news is that, organic page reach on Facebook is here to stay, albeit reduced. The number of organic…

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Twitter tests the new “Instant Timeline”

You no longer have to sit and check or uncheck the interest categories on Twitter, for a new feature is being rolled out, the ‘Instant Timelines’. The Instant Timeline feature is for now being tested on a select number of…

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