Category Archive for "Digital Marketing"

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‘The patience triangle’ and why the startup ecosystem needs growth hacking

Originally published by our MD, Rishabh Dev, on YourStory “Two roads diverged in a wood, and I — I took the one less travelled by, And that has made all the difference.” – Robert Frost 2016 is almost over. The ideological…

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How marketer personality types affect digital channels and engagement

Originally published by our MD, Rishabh Dev, on SocialSamosa People’s can be classified into two broad categories when it comes to describing their social life – introverts and extroverts; but does that have anything to do with your professional life?…

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Keep Your BFFs Away from Your Startup’s Facebook Page

Originally published by our MD, Rishabh Dev, on Iamwire. A marketer’s biggest nightmare is that in spite of all his knowledge of social media channels, tips, and tricks, he will fail in promoting his brand online. The thought itself gives me…

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7 Unconventional Social Recruiting Channels To Find Potential Job Applicants

Originally published by our MD, Rishabh Dev, on recruitloop The role of social media in our lives is widening every day. Not only are we communicating with friends, family and peers, we are using social media to locate suitable work…

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The Rule Of Thirds Applied To Branding & Marketing

Originally published by our MD, Rishabh Dev, on digitaldefynd Digital SLR cameras are very common these days among consumers who like to capture exceptional everyday images. Even the phone cameras are getting better. But not everyone has the technical capability to…

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Make Marketing Great Again – The Strategy that Led to Donald Trump’s Unlikely Victory

So, it happened. No one thought it would, but it did. Love it or hate it, Donald Trump succeeded in selling his brand to the American people and putting his name on the White House. Sooner or later, we all…

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10 New Ways to Generate Facebook Leads Without Running Ads

Originally published by our MD, Rishabh Dev, on Leadsquared. Love it or hate it, you cannot ignore the social media beast: Facebook. If you have diligently maintained a good brand presence on Facebook, created an engaged community through campaigns and…

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What We Can Learn From Religion About Brand Storytelling

Originally published by our MD, Rishabh Dev, on Social Samosa Rishabh Dev explores how brands can learn the art of storytelling from religion and the various elements associated with it. Mankind invented religion to tell the story of the powers…

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Digital Marketing 2015 – Year in Review

Digital marketing is that ingenious branch of marketing that has been in a constant state of inflexion ever since it came into being. It has seen change and innovation at an unmatched pace. Ad campaigns that formed the backbone of…

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