Category Archive for "Digital Marketing"

Image of the speaker at #SMWBangalore

Consumer Relationships & Loyalty in Social Media | Knowledge at #SMWBangalore

About the speaker – Shyam Nair He is the Co-Founder at Route-01, which is a specialized Online Brand Management Consultancy with a client base in Bangalore and Dubai. Before starting his own venture he worked as Director – Planning and Creative…

Read More
Image of the speaker at #SMWBangalore Session

Branding and Storytelling in The Era of Mobile | Knowledge at #SMWBangalore

About the Speaker –  Shradha Sharma She is the founder and CEO at YourStory Media. She started YourStory in 2008, with the aim of championing the spirit of entrepreneurship in India. I think these 2 lines describes who the speaker…

Read More
Speaker at Social Media Week Bangalore

Making Content ‘Snack able’! |Knowledge at #SMWBangalore

About the Speaker: Asif Upadhye is CFO (Chief Fun Officer) at Never Grow Up and director at Yellow Seed. Since 2010, he has lead the role of Chief Fun Officer [CFO] at Never Grow Up, an employee engagement firm that…

Read More
mapplinks-scoop-7-google-adwords-mistakes-to-avoid-featured

7 Google AdWords Mistakes to Avoid

Google AdWords is the means of creating a lot of paid ad campaigns targeting your audience and ensuring viewers of your ads turn into customers for your business. But, companies often make the mistake of not understanding the complete scope…

Read More
mapplinks-scoop-google-might-index-tweets-in-real-time-featured

Google Might Index Tweets in Real Time

Google has decided to change how tweets are indexed on the search engine, hinting at introducing real-time indexing of tweets. Coming to how Google plans to index tweets and how the tweets to be indexed are chosen, is not very…

Read More
mapplinks-scoop-3-ways-to-creating-a-winning-brand-strategy-featured

3 Ways to Creating a Winning Brand Strategy

A business plan’s most important element is creating a branding strategy. While branding strategies for each business will be different, it is also important to create a unique brand strategy. Primarily, a brand strategy is supposed to list a few…

Read More
mapplinks-scoop-5-ways-to-get-more-conversions-on-your-website-featured

5 Ways to Get More Conversions on Your Website

Anyone running an online business will know the difficulty in getting a decent number of conversions on your website. In order to run an online business profitably, it is important to ensure you’re banking on a website which is well…

Read More
mapplinks-scoop-brand-advertising's-new-currency-featured

Brand Advertising’s New Currency

Marketers are slowly moving away from using traditional metrics like “clicks” and moving toward newer metrics like attention.This is a more focused approach with respect to brand advertising. An attention grabbing advertisement not only catches attention live, but also helps…

Read More
mapplinks-scoop-brand-awareness-mistakes-to-avoid-featured

Brand Awareness Mistakes to Avoid

Marketers looking for new clients have to first create awareness about their brand. The process of creating brand awareness is an integral marketing process which not many marketers realize. During this process of creating awareness about your brand and business,…

Read More