Category Archive for "Digital Marketing"


3 Ways to Creating a Winning Brand Strategy

A business plan’s most important element is creating a branding strategy. While branding strategies for each business will be different, it is also important to create a unique brand strategy. Primarily, a brand strategy is supposed to list a few…

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5 Ways to Get More Conversions on Your Website

Anyone running an online business will know the difficulty in getting a decent number of conversions on your website. In order to run an online business profitably, it is important to ensure you’re banking on a website which is well…

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Brand Advertising’s New Currency

Marketers are slowly moving away from using traditional metrics like “clicks” and moving toward newer metrics like attention.This is a more focused approach with respect to brand advertising. An attention grabbing advertisement not only catches attention live, but also helps…

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Brand Awareness Mistakes to Avoid

Marketers looking for new clients have to first create awareness about their brand. The process of creating brand awareness is an integral marketing process which not many marketers realize. During this process of creating awareness about your brand and business,…

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5 Ways to Use SlideShare in Your Marketing

Any business not using SlideShare for their marketing is losing out on a valuable platform. It is often said that SlideShare is visited by business owners more than any other media. It has also made a place in the list…

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[EBOOK] Why You Need Social Media for Your Business

Often, businesses with no social media presence wonder if the presence on various social media platforms really makes a difference to their business. This is an answer best answered with detailed information on what you, as a business, can achieve…

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Deciding between In-house and Outsourcing Digital Marketing of your business?

When deciding whether to hire an in-house digital marketing team or outsource your business’s digital marketing needs, there are a few points to be considered. This is because quite a few differences exist between an in-house digital marketing team and…

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What is Remarketing?

Remarketing is a way for marketers to target their audience with content they have previously viewed in order to rekindle their interest towards a particular product or service. It is an extremely potent tool for business owners whose clients might…

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What is Dark Social Media?

As users of the Internet, social media, and email, we have had enough experience viewing websites or web pages whose links would have been shared through social media, email, and chat. Now, coming to site hits or visitors to websites…

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