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7 Google AdWords Mistakes to Avoid

Google AdWords is the means of creating a lot of paid ad campaigns targeting your audience and ensuring viewers of your ads turn into customers for your business. But, companies often make the mistake of not understanding the complete scope…

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Differences between Native, HTML5, and Hybrid Mobile Apps

In this day and age of smartphones and other such gadgets, it is important to ensure the rising desires of people are met through mobile applications. People all over believe in being able to access a variety of features on-the-go,…

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Google Might Index Tweets in Real Time

Google has decided to change how tweets are indexed on the search engine, hinting at introducing real-time indexing of tweets. Coming to how Google plans to index tweets and how the tweets to be indexed are chosen, is not very…

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3 Ways to Creating a Winning Brand Strategy

A business plan’s most important element is creating a branding strategy. While branding strategies for each business will be different, it is also important to create a unique brand strategy. Primarily, a brand strategy is supposed to list a few…

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What is a Content Management System (CMS)?

Content Management System or CMS is a platform through which content can be created, edited, and published. It is also known as web content management system. There are different content management systems which can be used by people based on…

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5 Ways to Get More Conversions on Your Website

Anyone running an online business will know the difficulty in getting a decent number of conversions on your website. In order to run an online business profitably, it is important to ensure you’re banking on a website which is well…

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Web pages to load faster with HTTP/2

Gone are the days when you had to wait for a long time for web pages to load. Soon, web pages will load faster than before. This is thanks to the development in technology leading to upgradation from protocol HTTP1.1…

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Brand Advertising’s New Currency

Marketers are slowly moving away from using traditional metrics like “clicks” and moving toward newer metrics like attention.This is a more focused approach with respect to brand advertising. An attention grabbing advertisement not only catches attention live, but also helps…

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Brand Awareness Mistakes to Avoid

Marketers looking for new clients have to first create awareness about their brand. The process of creating brand awareness is an integral marketing process which not many marketers realize. During this process of creating awareness about your brand and business,…

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