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Brand Advertising’s New Currency

Marketers are slowly moving away from using traditional metrics like “clicks” and moving toward newer metrics like attention.This is a more focused approach with respect to brand advertising. An attention grabbing advertisement not only catches attention live, but also helps…

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Brand Awareness Mistakes to Avoid

Marketers looking for new clients have to first create awareness about their brand. The process of creating brand awareness is an integral marketing process which not many marketers realize. During this process of creating awareness about your brand and business,…

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What does API Integration mean?

API is an abbreviation for Application-Programming Interface. It includes various elements – tools, sets, routines, and protocols which help build software applications. In short, they are a set of instructions which help software developers access web based tools. There is…

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Importance of Search Engine Optimization for Ecommerce

A number of ecommerce startups have been started by entrepreneurs. But, a number of these entrepreneurs are often confused with respect to the right way of running an ecommerce business and the right business model to be followed. It is…

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Social Media for Recruiting

How many of you have logged into LinkedIn only to see a few messages from potential recruiters saying they wish to connect with you? Social media is fast catching up as a platform for recruiting apart from continuing to do…

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5 Ways to Use SlideShare in Your Marketing

Any business not using SlideShare for their marketing is losing out on a valuable platform. It is often said that SlideShare is visited by business owners more than any other media. It has also made a place in the list…

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Differences between Static and Dynamic Websites

There are two basic types of websites – dynamic and static. The back end work that goes into creating these websites differ in the cases of both static and dynamic websites. The main differentiating factor between a static and a…

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5 Elements for a Successful Logo

A logo is the most important element in the letterhead or a business card, in terms of design. It is an integral part of all the marketing collateral of your business, such as stationery, signage and other such material. The…

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8 Ways You Can Use Twitter Cover Image to Promote Your Business

The Twitter cover image can be used in numerous ways as per your needs and requirements. And one of the ways to use the cover image is to promote your business. This works well since most people are attracted towards…

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