Shapes, symbols, numbers, words are some of the primary elements that the define the personality of your brand! But what is remembered the most ( to be precise, brings in 80% of the brand recognition) is the color that you use for the branding!
Both consciously and subconsciously, colours convey meaning – not only in the natural world but also within the artifice of our culture. Hence if rightly used, color psychology can bring in resonance in designs and take the brand’s identity to a whole new level.
Let’s see some colors, what they mean and which companies are using them for their branding.