A Brand Book can be best defined as your Enterprise Bible. It is the most elaborate visual guide into your legacy of management, marketing promotions and numerous in-house audience engagement strategies. Organizations use it as a digital branding medium to reinforce the image of the brand, its widespread geographical reach and the benchmark practices specific to the company.
For the sake of consistency, there are few things that you keep in mind while designing Brand Books. We point out 10 “Never Do” items while developing a persuasive Brand Book.