Twitter search is one of the most powerful and, unfortunately, one of the most ignored marketing tool today. When put to right use, you can generate leads, get PR coverage, create a sales pipeline, find partnership opportunities, and generate new collaborations using the powerful search box on Twitter.
To expand the potential of the search, you can use Boolean operators on your search string to filter out the best from the rest. This helps increase the relevancy of your results are go very narrow and specific on your targeting.
Here’s an infographic of 17 advanced search operators for Twitter: