So now you know why you need a brandbook right? No, then you must have missed to read 20 reasons why your brand needs the brandbook now!
Anyhow brandbook being the reflection of your company’s vision, values, culture and identity its very important to carefully carve this masterpiece. Surely its a protracted and intricate task to compile so much forever.
So before starting to build the book for your brand its extremely important to understand that elements which would go into making the book that would make your brand stand out of the crowd.
Here’s the list that would ease up the process for you:
- Product and Service Introduction – Your brand book should provide the information about your brand ( whether it’s a product or service) as it develops trust among your customers and helps them associate with your brand closely
- Mission and Vision – The mission and vision statement of your company is a must on your brandbook as it helps to shape the branding strategy according the vision of the brand. As the statement focuses on the brand’s present and future it helps in laying a strong foundation for the branding elements too.
- Unique Selling Proposition – The USP of the brand tells how your brand differentiates from the others in the industry. Your brandbook speaks for your brand identity hence the element is a must have on the book.
- Brand Positioning – Effective brand positioning helps your brand stand out of the crowd and tells what your brand can do that your competitors can’t. Hence for your branding to stand up to mark, a strong brand positioning must be a part of your brandbook.
- Brand Promise – What your brand promises to deliver to the customers should be a part of all the elements that your brand showcases. This helps your customers know your brand better and set correct expectations from your brand.
- Brand Proposition – A core component of brand development is the development of a brand statement. As brand proposition identifies your brand and its offerings it also dictates various spheres of branding hence its inclusion is a necessity for your brandbook
- Logo – The logo is the heart of your company’s branding. Hence the architecture and logo design is the core requirement of the brandbook
- Reverse Logo – How do you showcase your logo on a background which has the same color as your logo? Here is where the reverse logo usage comes into play.
- Monochrome Logo – The monochrome logo would help you use the logo correctly in a grey scale printing
- Icon and watermark usage – The icon and watermark usage guidelines would help the designers use the icons and watermarks appropriately in the branding collaterals
- Logo Usage and Guidelines – The Do’s and Don’ts of the logo usage, which logo to use in what situation, would all be covered under the logo usage and guidelines
- Co-branded logo and usage – If you are partnering with other brands or wish to use the logo with other brands logo then the co-branded logo usage with help in maintaining the correct usage of your company logo
- Trademark/ Registered Icon Usage – This element would help specify how the brand logo would be used with the trademark and the registered icons
- Brochure Design Guidelines and Usage – Brochure templates and usage guides should be a part of this branding package as brochures would help your brand reach a greater audience
- Business Card and letterhead design – Business cards and letterheads are one of the most important brand stationary components hence their designs and usage are an integral part of the package
- Type Face – The brand resonates with the typography they use. Hence the typeface design element would you maintain the brand consistency throughout the branding.
- TypeFace Usage and Guidelines – These would help you understand the usage of the various typefaces and how it would resonate with the brand’s voice
- Color Palette – The color palette is defined based on the logo colors. It includes the primary and the secondary colors which the brand would be using for creating the various collaterals
- Color Usage – The color usage would include guidelines to ensure the correct usage of the primary and secondary brand colors
- Imagery Usage Guidelines – The imagery guidelines would help in determining the appropriate usage of abstract designs, lifestyle photography and conceptual illustrations for the brand
- Social Media Guidelines – The social media guidelines would cover the correct usage of the brand logo, typography and colors on social media creatives, profile pictures, social media advertisements
- Advertising Templates – The advertising templates would ease the process of making advertisements collaterals and guide the designers to use the branding elements appropriately
- Social Media Cover Templates – Social media cover templates would be designed for all the social channels which would serve as the foundation for campaign specific covers for the brand.
- Signage Specifications – Helps in conveying the brand standards and is instrumental in presenting the positive first impression
- Branded Merchandise – The brandbook should also include how your branded merchandise would look like to maintain consistency in all the brand elements