Instagram is clearly becoming popular as one of the social media platforms being used by businesses to promote their brands. Yet there are a few brands and businesses either not making use of Instagram’s full potential to promote their business or making mistakes in the process of marketing the business. These mistakes lead to a brand not garnering enough engagement from their followers although they might otherwise have a good position in the industry they belong to.
Here are 8 Instagram mistakes brands should avoid making.
- Creating a strategy without a goal in mind
- Not focused on quality of content being shared
- Not posting enough content
- Misusing hashtags
- Getting paid followers and engagement
- Not maximizing on your Instagram following
- Posts which seem more promotional rather than engaging
- Not realizing the potential of Instagram for your brand’s marketing
Click here to read more about the aforementioned 8 Instagram mistakes which can cost your brand quite a bit.