A logo is the most important element in the letterhead or a business card, in terms of design. It is an integral part of all the marketing collateral of your business, such as stationery, signage and other such material.
The use of colors and typography in the logo and in itself, it should reflect the ethos of your company.[Tweet “The logo should enable people to associate to easily associate it with your company and brand. “]
Certain elements are essential to help your logo successfully convey your company’s ethos and the image you want your company to convey. The logo should enable people to associate to easily associate it with your company and brand.
5 elements that have to essentially be present in order to make the logo convey successfully what it needs to are –
- Simplicity in terms of aesthetics of the logo
- Consistency in terms of brand
- An element of memorability
- The element of remarkability
- Testing in the market
Click here to know more about the 5 elements for successful logos.