While marketing a business, the fact that content marketing plays an important role is something most marketers are aware of. In fact, 2014 was even labelled the Year of the Story. Almost every marketing campaign out there has a story to tell. This is why most people are able to resonate with the plethora of marketing collateral and advertisements they are exposed to.[Tweet “Almost every marketing campaign out there has a story to tell.”]
Storytelling has long been used as a means of communicating a message in an effective manner. This is primarily because stories capture the attention of people like nothing else can, and it is true for people across all age groups. Hence, it is a great marketing strategy that can be used by businesses to market their brands.
Click here to read more about how you can use storytelling to strengthen the impact of your marketing as well as bring your brand to life.