Content marketers often find it difficult to prove if their content marketing efforts have paid off or not. The percentage of content marketers who find it tough to prove their content marketing ROI is close to 25. This is applicable in the case of both B2B and B2C marketing. Hence, it is important to set a benchmark to measure content marketing ROI.
Before creating a benchmark to measure your content marketing ROI, it is important to understand the various content metrics since all content cannot be measured using the same yardstick. These metrics fall into different stages of a buyer’s decision making process. These will then help you measure the ROI of your content marketing efforts.
Click here to read more about how you can create a benchmark to measure content marketing ROI.