The factors affecting SEO ranking of your website might change on a yearly basis, but there are certain basic parameters which play a crucial role in the SEO ranking of your website. The SEO ranking of your website can be attributed to On-page SEO and Off-page SEO tactics. Read on for six factors which affect SEO ranking of websites.
Content is the SEO King
Content is a huge part of SEO ranking and plays an important role in the ranking of your website. Creating and putting up good content helps a great deal in generating a better SEO ranking of your website. Creating good quality content with appropriate back links also helps achieve a good SEO ranking of your website. Also, the content your website offers should be unique and of value so that visitors are compelled to visit and re-visit your website for more such information.
Tags Tags Tags!
Image alt tag: Optimizing your images for SEO aids in the overall ranking of your website. The image alt tag should be related to the article posted on the website so as to help in back linking appropriate content to your website.
Link title tag: The link attribute tag can be used to better optimize the content on your website and your website in general. These link attribute tags can be used to describe, through keywords, the content posted on your website. Although this benefits the optimization of your website for search engines, it sometimes becomes a black-hat SEO technique when the link attribute tag is filled with keywords.
Heading tag: Heading tags also play an important role in optimizing your website and website content for search engines. There are various tags you can use to highlight the content on your website – H1, H2,H3…H6. Each such heading tag has its own importance in the optimization process of your website and website content. Although there are six such heading tags, you needn’t have to use all six heading elements in one page.
Optimize the right keywords
Using the right keywords in the posts on your websites is yet another factor determining the SEO ranking of your website. Keywords used should be related to your business and the varied posts being posted on your website. This helps people land on your website if they are searching for information on a particular topic and your business / company blog caters to the same. The more traffic generated to your website, higher the ranking of your website.
Create a sitemap
Creating a sitemap for your website greatly helps in a better SEO ranking of your website. This is because search engines find it easier to index all the web pages on your website, consequently making your website more organized. This helps search engines to understand the contents of your website.
Make sure it loads fast!
The page loading speed of your website plays quite an important role in the SEO ranking of your website. This is because people tend to stay longer on a website which loads faster than a website which takes ages to load. When people notice that your website provides high value content and information at a faster rate than other websites, they tend to visit and re-visit your website for more such high-value content. This is a definite boost to the SEO ranking of your website.
Search-engine friendly URLs
The usage of search-engine friendly URLs plays an important role in the optimization of your website but is often forgotten. A search-engine friendly URL is one that is meaningful and straightforward. Another aspect to be kept in mind when using a search-engine friendly URL is to avoid dynamic URLs in your website’s architecture.
Following the above mentioned techniques are surely going to improve the SEO ranking of your website. If you are looking at generating more ideas for your website to be ranked higher on search engines, then feel free to connect with us.