User ratings, product advice, referrals are the real advertisements for e-commerce platforms, which generate promising conversions. These are part of a bigger concept call social commerce. For e-commerce players, it is essential to understand how to drive social commerce through social media platforms.
In one of their webinars, Twitter Small Biz explained how to drive social commerce with Twitter. In case you missed it, here’s the video recording of the webinar from Twitter’s YouTube: